Company: Bank Central Asia Tbk PT
Brand value: US$12,674 million
Headquarter city: Jakarta
Year on year change: 20%
Year formed: 1957
BCA (Bank Central Asia) is Indonesia’s largest bank by market capitalization and one of the largest banks in the region. The bank had a strong year in 2017, posting a 13.1 percent rise in net profit, and a 12.4 percent increase in the value of its loans. BCA has more than 1,200 branches and over 17,000 ATMs across Indonesia. The bank’s communications tagline has long been “BCA Senantiasa di Sisi Anda”, or “BCA, always at your side”, and it is one of the most widely used consumer banks in the country, even though its monthly fees are among the most expensive. Innovations launched in the past year include Vira, a virtual assistant that provides customer service through leading chat applications, including Facebook Messenger, LINE and Kaskus Chat. To mark its 61st birthday in 2018, BCA launched a series of anniversary promotions, including customer discounts of 61 percent through restaurant, transport, e-commerce, retail and travel partners. Communications more generally have highlighted the Bakti BCA internship program for undergraduates, as well as BCA’s work in the community, and its sponsorship of the annual badminton Indonesia Open. The bank also highlights its role in Indonesia’s economic development. BCA is providing and IDR 2.78 trillion loan for the construction of the Jabodebek Light Rail Transit (LRT) network, and, through its Promoting People Business Credit Program, is disbursing small-business loans worth IDR 25 billion.