12 Virgin Media
Virgin Media
Company: Liberty Global Plc
Brand value: US$5,053 million
Headquarter city: Hook, Hampshire
Change since 2017: 1%
Industry: Telecom Providers
Year formed: 2007
Virgin Media provides home broadband, fixed line, mobile and television services across the UK and Ireland. The business is part-way through its £3 billion Project Lightning investment to expand its network, and has for the first time extended its network to the UK countryside, agreeing to connect 4,000 remote homes that previously struggled to access to high-speed broadband. The brand has welcomed a series of regulatory changes that govern the way broadband speed claims for residential connections can be advertised, which took effect in spring 2018. Virgin Media advertising has recently focused on its new V6 set-top box, featuring stars of hit shows ranging from “Paw Patrol” to “Orange is the New Black” all dancing to Missy Elliott’s “We Run This” song. The campaign included a cameo from long time brand ambassador Usain Bolt. In the first week of January 2018, the ad was the second-most searched on Shazam in the country.
