Company: Unilever Indonesia Tbk PT
Brand Value: US$352 million
Year On Year Change: -9%
Industry: Personal Care
Year Formed: 1952
Sunsilk shampoo is known around the world but in Indonesia is seen as a favorite local brand, thanks to its long heritage in this market, its use of popular Indonesian brand ambassadors, and the release of products that cater to the needs of local women. Sunsilk has for many years encouraged Indonesian women to be proud of their naturally dark hair, and, in a more recent area of focus, to appreciate the beauty of hijab-wearing women. The annual “Hijab Hunt” beauty and talent contest has grown tremendously since its launch six years ago. Other communications campaigns include the multi-city “Kilau Fest” (Shine Fest), now in its third year, an event featuring performances by GAC and brand ambassadors Karina Salim and singer Isyana Sarasvati. Sarasvati became a spokesperson for Sunsilk in 2017 and she, along with singer Laudya Cynthia Bella, held a series of mentoring sessions organized by Sunsilk in October last year.