Company: Bank Tabungan Negara Persero Tbk PT
Brand Value: US $242 million
Year On Year Change: 31%
Year Formed: 1897
BTN has the largest mortgage portfolio in Indonesia, and consumer credit for housing has been its focus since the 1970s, when it was appointed by the government as the only institution at the time allowed to provide mortgages to lower income earners. In 2017, the bank announced plans to increase by 22 percent the amount of finance it offers, mostly through mortgages, and early this year announced profits of more than IDR 3 trillion. The bank has made a commitment to promoting digital banking, through “smart” branches that encourage customers to switch to online services, and the recently launched Kids Zaman Now product, aimed at millennials. Digitization underpins much of BTN’s communications, and earlier this year the brand hosted a hackathon competition for startups focused on mortgage technology. In the past year, BTN has moved to offer micro-mortgages to people working in the informal labor market, and has partnered with Sinarmas Insurance on a joint telemarketing program.