46 Heritage bank helps families buy first homes
COMPANY Bank Tabungan Negara Persero Tbk PT
BRAND VALUE US $184 million
YEAR ON YEAR CHANGE 20%
YEAR FORMED 1897
BTN has the largest mortgage portfolio in Indonesia, and consumer credit for housing has been its focus since the 1970s, when it was appointed by the government as the only institution at the time allowed to provide mortgages to lower income earners. It has strengthened its position in housing finance through its involvement in the government’s One Million Houses program. The bank plans to spin off its Unit Usaha Syariah (Shariah), to give consumers more choice over how to finance their home purchase. BTN was established during the Dutch colonial era as Postpaarbank. In 1950, the Government of Indonesia changed its name to Bank Tabungan Pos, and in 1963, BTN took its current name. Communications in the past year have focused on its digital banking service, Serbu BTN, which offers customers prizes through a lucky draw; the more online transactions customers carry out, the more chances they have of winning. “Smart branches”, a physical outlet that promotes digital services, have been launched to encourage online banking and improve the speed of service. The bank is also working with Garuda Indonesia on joint promotions, such as a co-branded debit card, and with the digital platform Go-Jek on cashless services. To mark the 71st anniversary of the republic’s founding, BTN organized community activities in North Maluku, including school repairs, blood donation, free eye checks and fun competitions. In 2009 BTN was listed on the Indonesia Stock Exchange. The Government of Indonesia is the majority stakeholder, with employees and the public owning remaining shares.