57 Waitrose
Waitrose
Company: John Lewis Plc
Brand value: US$1,101 million
Headquarter city: Bracknell
Industry: Retail
Year formed: 1904
Waitrose is an upmarket supermarket chain with more than 350 stores across the UK. The brand positions itself as a champion of British produce and encourages sustainable, healthy living. In 2018, the brand launched its “Beautifully Simple” campaign, encouraging people to use quality ingredients to make delicious everyday meals. Recipes using only seven ingredients were showcased, with the tagline “Great food is simple when you start with the best”.
