70 Ladbrokes
Ladbrokes
Company: GVC Holdings
Brand value: US$717 million
Headquarter city: London
Industry: Gambling
Year formed: 1902
Ladbrokes is a gambling company which operates both online via Ladbrokes.com and through High Street betting shops. It offers sports betting as well as casino games. Its recent World Cup 2018 campaign, “Bettors of Britain” featured actor and comedian Brian Blessed riding into a pub on a Russian bear. The ad sought to use humour to promote Ladbrokes’ football betting opportunities, particularly its offer of a free bet for anyone losing on the Saudi Arabia v Russia game.
