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  • Brand Profiles

Allianz

Allianz

Company: Allianz SE

Brand value: US$8,360 million

Change since 2018: 8%

Headquarter city: Munich

Industry: Insurance

Year formed: 1890

Allianz provides insurance and fund management products to over 86 million customers in more than 70 countries. It is one of the largest property and health insurers in the world, and is among the five largest providers of life and health insurance. Allianz is positioned as a premium brand, and promotes its global scale, many years of experience, service excellence and category competence. Oliver Bäte took over as CEO in 2015 and set about providing the company with a stronger digital presence. Allianz was for many years a major sponsor of Formula 1 motor racing, but in 2017 switched to sponsoring the electric Formula E series, to promote sustainable motorsport. In 2018 Allianz announced it would be one of the main sponsors of the Olympic Games from 2021 to 2028, making it the only German company whose logo will be seen during these events. Since 2006, Allianz has been a supporter of the Paralympics.