Company: Bayerische Motoren Werke AG
Brand value: US$24,606 million
Headquarter city: Munich
Year formed: 1916
BMW is a century-old maker of premium cars best known for their advanced design and technology. BMWs are sold around the world and are perceived as offering reliable high quality and a premium driving experience. The emphasis on the driver is what helps set BMW apart from other high-end German car manufacturers, and the brand’s promise has long been “Freude am Fahren”, and in English “Sheer driving pleasure” and recently “The ultimate driving machine”. BMWs are seen as fun to drive, and their engines generate a unique sound. While BMW was not accused of any wrongdoing over the “Dieselgate” emissions scandal that affected many others in the sector in 2015, it has set about establishing itself as a leader in electric and plug-in hybrid vehicles. Its sub-brand iBMW is entirely focused on electric cars and has released the i8 sports coupe and the compact i3, as well as a range of hybrids that cover almost the full range of body types. Other car brands within the BMW family include MINI and Rolls Royce, and the company also owns BMW Motorrad, BMW Motorsports, and the DriveNow and ParkNow sharing services. BMW is listed on the Frankfurt Stock Exchange but remains majority-owned by the Quandt family. BMW marked its centenary in 2016 and is one of the most profitable German carmakers.