Brand Building Action Points
1. Gain insight
Learn about Chinese innovation through first-hand experience in China. Chinese tech giants are coming to international markets. Tencent’s overseas investments in Tesla, Snap, and Spotify are just the start.
2. Innovate business models
Business opportunities are shifting, not disappearing. It becomes crucial to create and innovate growth strategies based on consumer demands.
3. Improve customer experience
In the age of the connected consumers, a customer-centric growth model offering an integrated online-to-offline experience creates competitive advantage.
4. Structure for change
The ways we organize our businesses have to match the market’s evolution. Relevant operating models, organizational design, skills, and capabilities need to be rebuilt.