Brand Building Action Points
These are the three most important factors in developing content marketing:
Create content that attracts the targeted audience in sufficient size. Attracting enough “eyeballs” is the first goal of media marketing.
Find the right fit between content and brand tonality. Relevance of content is the second most important success factor after fame.
Because the same content is used across media, it needs to be both consistent in its message and level of brand prominence, but also capable of integrating with each medium.