BRAZIL 2017 | KEY FACTS & BRAND STORIES

PARENT COMPANY Companhia de Bebidas das Américas – AmBev

HEADQUARTERS SãoPaulo

INDUSTRY Beer

YEAR OF FOUNDATION 1964

WEBSITE www.skol.com.br

BRAND VALUE US$7,782million

Skol is Brazil’s most popular beer. Its marketing emphasizes enjoyment of life and appeals especially to young people.

The brand, launched in 1964 in Europe and in 1967 in Brazil, has been a pioneer of innovation in the country. In 1971, Skol was the first canned beer in the market, in 1989 it launched the first aluminum can and in 1993 the long neck bottle.

Skol’s brand positioning is focused on young people: it has promoted various music festivals throughout Brazil, which has strengthened the brand in this segment. Since 1988, it has been the market leading beer in Brazil.

PARENT COMPANY Companhia de Bebidas das Américas – AmBev

HEADQUARTERS São Paulo

INDUSTRY Beer

YEAR OF FOUNDATION 1888

WEBSITE www.brahma.com.br

BRAND VALUE US $3,772 million

Brahma is well known for its innovative and witty advertising that relies heavily on sex appeal.

Brazil’s second-largest beer in market share (after Skol), Brahma is marketed in a total of 31 countries. Founded in 1888 by Companhia Cervejaria Brahma, the brand is owned by AB InBev, the world’s largest brewer. In 2007, Brahma launched Brahma Fresh in the Northeast region, in order to compete with low- price beers.

PARENT COMPANY BancoBradescoSA

HEADQUARTERS Osasco,SãoPauloState

INDUSTRY Banks

YEAR OF FOUNDATION 1943

WEBSITE www.bradesco.com.br

BRANDVALUE US$2,673million

Bradesco, with the acquisition of HSBC operations in Brazil, became the second largest private bank in terms of total assets.

Bradesco offers online banking, insurance, pension plans, credit card services, savings bonds, and personal and commercial loans. The bank continues with its strategy to become Brazil’s most accessible bank mainly through a branch presence around

the country. It also intends to reach potential new customers among the country’s rising middle class. Bradesco pioneered the sale of insurance and pension plans through its subsidiary Bradesco Seguros.

PARENT COMPANY ItaúUnibancoHolding

HEADQUARTERS SãoPaulo,SãoPauloState

INDUSTRY Banks

YEAR OF FOUNDATION 1945

WEBSITE www.itau.com.br

BRAND VALUE US$1,943million

Itaú is the largest private Brazilian bank in terms of total assets and the largest financial conglomerate in the Latin America.

Established 90 years ago, Itaú evolved to its current size as a result of the 2008 merger of Banco Itaú

and Unibanco. The bank, which operates in South America, Europe, Asia and the United States, has almost 4,200 branches and almost 28,000 ATMs in Latin America. Following the merger, Itaú is building on a reputation for innovation and efficiency, emphasizing personal service with the tagline “Feito para Você” (Made for You). It also intends to attract new customers from Brazil’s rising middle class, by offering credit cards to individuals who, until now, lacked access to bank credit.

PARENT COMPANY BRF–BrasilFoodsSA

HEADQUARTERS Itajaí,SantaCatarinaState

INDUSTRY Food and Dairy

YEAR OF FOUNDATION 1944

WEBSITE www.sadia.com.br

BRAND VALUE US$1,731million

Sadia is a leading producer of processed and frozen foods such as hamburger patties and pizza. It exports to more than 65 countries.

Founded in 1944 and listed on the stock market in 1971 as Sadia Concórdia SA Indústria e Comércio, Sadia also produces dairy products and serves both consumers and commercial customers, including fast-food chains. Sadia is part of BRF - Brasil Foods SA, a public company formed in 2009 by the merger of Sadia with another food giant, Perdigão. Exporting activities began in the 1970s with the sale of frozen halal-certified chicken to the Middle East.

PARENT COMPANY Companhia de Bebidas das Américas – AmBev

HEADQUARTERS São Paulo, São Paulo State

INDUSTRY Beer

YEAR OF FOUNDATION 1885

WEBSITE www.antarctica.com.br

BRAND VALUE US $1,596 million

Antarctica is a leading Brazilian beer and soft drink.

Launched in 1885 in São Paulo, Antarctica adopted the image of two penguins as its logo in 1935. It continues to symbolize the brand. Antarctica beer is positioned as “the beer for the good moments of life.” Antarctica’s most popular soft drink is a soda called Guaraná Antarctica, made from the tropical guaraná berry. In 1999, Antarctica combined with Brazil’s other large beer brand, Brahma, to form AmBev, which subsequently joined with Belgium’s Interbrew, becoming the world’s largest beer marketer, now called AB InBev.

PARENT COMPANY Companhia de Bebidas das Américas – AmBev

HEADQUARTERS SãoPaulo,SãoPauloState

INDUSTRY Beer

YEAR OF FOUNDATION 1853

WEBSITE www.bohemia.com.br

BRANDVALUE US$1,331million

Bohemia is a leading premium beer in Brazil.

Established in 1853, Bohemia enjoys the distinction

of being the oldest beer brand in Brazil as well as

the leader in the premium segment, thanks to a strategy of limiting distribution to select locations and introducing limited edition offers. The Bohemia brand is available in four variations, including wheat and dark beers.

Bohemia was acquired by fellow Brazilian brewer Antarctica Paulista in 1961. The brand became part of an even larger brewer in 1999 when Antarctica Paulista and Brahma brewery merged to create AmBev.

PARENT COMPANY Natura Cosméticos SA

HEADQUARTERS Itapecerica da Serra, São Paulo State

INDUSTRY Cosmetics

YEAR OF FOUNDATION 1969

WEBSITE www.natura.com.br

BRAND VALUE US $974 million

Natura is Brazil’s leading manufacturer and marketer of cosmetics.

Formed in 1969 and first publicly traded in 2004, Natura has used a direct sales approach for more than 30 years, and now has more than 1.6 million sales representatives (“consultants”) in Argentina, Australia, Brazil, Chile, Colombia, United States, France, Mexico, Peru and Venezuela. One of the first cosmetics companies to market natural and environmentally friendly products, Natura has a reputation for social responsibility. The company is also known for its emphasis on research and development and its use of ordinary people rather than supermodels in its advertisements.

PARENT COMPANY UltraparParticipaçõesSA

HEADQUARTERS São Paulo, São Paulo State

INDUSTRY Retail

YEAR OF FOUNDATION 1937

WEBSITE www.ipiranga.com.br

BRAND VALUE US$917million

Ipiranga is Brazil’s largest private fuel distribution company, with a network of approximately 7,100 service stations.

Ipiranga is a brand well known among Brazilians with the slogan “Passionate about cars like every Brazilian” (in Portuguese “Apaixonados por carro, como todo brasileiro”).

After expanding in rural Brazil during the 1960s and 70s, Ipiranga became a national brand through its acquisition of Atlantic in 1993. In 2008, Grupo Ultra bought both Ipiranga (in most regions), and Texaco, as Chevron was known in Brazil, and began to consolidate the gas stations under the Ipiranga brand. Because the brand name enjoys strong equity, it plays a role in influencing consumers in a highly commoditized category where convenience is often the key driver.

PARENT COMPANY CieloSA

HEADQUARTERS Barueri, São Paulo State

INDUSTRY Credit Cards

YEAR OF FOUNDATION 2009

WEBSITE www.cielo.com.br

BRAND VALUE US $734 million

Cielo is the market leader in persuading merchants to join a credit card network, and in handling the payment process.

Formed in 1995 by several financial organizations, including Visa International, Bradesco, Banco do Brasil, Banco Real and the now obsolete Banco Nacional, Cielo was initially known as Visanet. The company was renamed in advance of its initial public offering (IPO), which was one of the largest in Brazil’s history. In an industry challenged by deregulation, Cielo surpasses its competition in profitability thanks to its competitive pricing and its reputation for a high level of customer service.

PARENT COMPANY Petróleo Brasileiro SA

HEADQUARTERS RiodeJaneiro,RiodeJaneiroState

INDUSTRY Energy

YEAR OF FOUNDATION 1953

WEBSITE www.petrobras.com

BRAND VALUE US$681million

Petrobras is Latin America’s fourth largest company in market value and the world’s fourth largest energy company in terms of production of oil and gas.

Controlled by the Brazilian government, Petrobras

is publicly traded and operates in 28 countries. The brand is highly regarded for its deep-sea exploration and is credited with enabling Brazil to achieve energy self-sufficiency. The company also operates oil refineries and a network of gas stations. This national presence contributes to the brand’s stature in Brazil, which is also enhanced by its reputation for social responsibility and high-profile sponsorships of sporting and cultural events.

PARENT COMPANY Lojas Americanas SA

HEADQUARTERS RiodeJaneiro,RiodeJaneiroState

INDUSTRY Retail

YEAR OF FOUNDATION 1929

WEBSITE www.lojasamericanas.com.br

BRAND VALUE US$662million

Lojas Americanas operates a national chain of discount department stores.

One of Brazil’s largest non-food retailers, Lojas Americanas sells over 60,000 items in categories including apparel, health and beauty, home furnishings, and toys. With distribution centers in São Paulo, Rio de Janeiro, and Recife, the company has approximately 950 stores in Brazil as well as an online presence. The brand has a long heritage in Brazil – it was established in 1929 – and is popular with both low and high income groups.

PARENT COMPANY VivoParticipaçõesSA

HEADQUARTERS SãoPaulo,SãoPauloState

INDUSTRY Communication Providers

YEAR OF FOUNDATION 2003

WEBSITE www.vivo.com.br

BRAND VALUE US$654million

Vivo is the largest telecommunications company in Brazil, with over 106 million users – 82.7 million in the mobile business, in which it holds the largest market share (29.3% - June/15), and 23.7 million in the fixed business.

As the result of a joint venture between Telefónica, the Spanish telecommunications provider, and Portugal Telecom (PT), Vivo invests heavily in advertising to deliver its message, “Best coverage in Brazil.” In 2010, Telefónica bought PT’s shares, and Vivo became the brand for phone, TV, and Internet communication.

PARENT COMPANY Porto Seguro SA

HEADQUARTERS São Paulo, São Paulo State

INDUSTRY Insurance

YEAR OF FOUNDATION 1945

WEBSITE www.portoseguro.com.br

BRAND VALUE US $505 million

One of Brazil’s leading insurance companies, Porto Seguro offers a comprehensive portfolio of insurance products.

With products spanning vehicle, health, casualty, life and personal injury insurance, Porto Seguro offers policies to individuals, families, companies, and governmental agencies in Brazil and Uruguay through direct and indirect subsidiaries. Since the company established an alliance with Itaú in August 2009, Porto Seguro products have been available at the bank’s branches.

PARENT COMPANY JBSSA

HEADQUARTERS SãoPaulo,SãoPauloState

INDUSTRY Food and Dairy

YEAR OF FOUNDATION 1956

WEBSITE