China 2014: Introduction
These SOE brands are growing more slowly in brand value than market-driven brands, however, which outnumber SOEs two-to-one in the bottom half of the ranking, brands 51-to-100.
This imbalance suggests that the brands at the bottom half of the ranking contain greatest brand value growth potential, which can be realized as China’s market continues to develop.
The? Top 10 today account for two- thirds (67 percent) of the Top 100 brand value. In contrast, the brands ranked 51-to-100, account for only 5 percent of the Top 100 brand value.
But this concentration of brand value in the Top 10 contrasts sharply with the distribution of brand value in the BrandZ™ Top 100 Most Valuable Global Brands.
In the BrandZ™ Global Top 100, the Top 10 brands account for only one-third (35 percent) of total brand value, while the brands ranked 51-to-100 represent one- quarter (24 percent) of value.
Over time, brand value in China should mirror this more even distribution. Technology and other fast-growing categories will drive this shift.