China 2015: BRAND PROFILE | 3. China Mobile
COMPANY China Mobile, Ltd.
BRAND VALUE US$ 55.9 Billion
YEAR-ON-YEAR CHANGE -9%
INDUSTRY Telecom Providers
YEAR FORMED 1997
The world’s largest wireless telecom, China Mobile had 790 million subscribers as of August 2014. The company expanded its network capacity, accelerating development of 4G. In addition, China Mobile:
- Continued to coordinate its other networks, so that 4G and 3G together accounted for 44 percent of traffic.
- Increased revenue from data transmission.
- Introduced new digital services for both consumer and business customers
The SOE (State Owned Enterprise) China Mobile Communications Corporation owns China Mobile, which was listed on the New York and Hong Kong Stock Exchanges in 1997. China Mobile ranked 15 in the BrandZTM Top 100 Most Valuable Global Brands 2014.
Net income for the first half of 2014 declined 8 percent to $9.4 billion on an 8 percent revenue gain to $52.7 billion. For the full year 2013, net income declined 3 percent to $19.8 billion on a 15 percent revenue increase to $102.5 billion.