China 2015: BRAND PROFILE | 36. 360
The Internet security company introduced several mobile search products during the first half of 2014, and continued to expand market share in search. Search revenue drove strong financial results as the company increased advertising on its various platforms, like 360 Personal Start-Up. Game revenue also increased.
Around 641 million Chinese smartphone owners used 360’s mobile security products, compared with 338 million a year earlier. The company’s mobile security systems are used in Apple
iOS, Android and Windows phone operating systems. Its share of PC security also increased. The brand plans to expand rapidly into the enterprise security software market.
Net income for the first half of 2014 increased 129 percent to $88 million on a revenue rise of 123 percent to $583 million. For the full year 2013, annual net income rose 113 percent to $100 million on a revenue increase of 104 percent to $671 million. The 360 brand was formed in 2005, and listed on the New York Stock Exchange in 2011.