China 2015: BRAND PROFILE | 55. Dabao
Dabao introduced new packaging designed to be more stylish, modern and youthful. The renewed look projects a brand essence of simplicity and naturalness, while continuing the brand’s emphasis on moisturizing and hydration.
Sustaining its presence in social media, the brand used Weibo and WeChat for a campaign called “Ten moments of love,” which featured 10 short films on the theme of enduring love and related the content to the everyday genuine care.
Johnson & Johnson, the US-based health care company, purchased Dabao in 2008, to expand its business in China by acquiring a well-established Chinese brand that fit well with its existing skin care offering.