China 2015: BRAND PROFILE | 65. Robam
Robam focused on expanding its sales channels, which include specialty stores, TV shopping, architects and designers, and ecommerce. To sustain its technology edge, the company continued to collaborate with Wuhan University on the development of smart appliances.
Robam manufactures extractor fans, gas ovens, pressure cookers, kettles and juicers, with a promise of providing sophisticated technology at affordable prices. It invested heavily in TV commercials promoting the suction power of its range hoods.
Net income jumped 51 percent to $35 million in the first half of 2014, on a 39 percent revenue rise to $256 million. For the full year 2013, net income advanced 48 percent to $63 million on revenue of $427 million, a 39 percent gain. The company was listed on the Shenzhen Stock Exchange in 2010.