China 2015: BRAND PROFILE | 66. Home Inn
In an effort to strengthen leadership of the budget hotel segment, Home Inn has been adding hotels at a rate over one per day, ending the first half of 2014 with 2,374 locations in 306 cities, an increase of 421 in a year.
The company operates hotels under four brands: Home Inn, Motel 168, Yitel, and Yunshang Siji, a chain with 31 locations that the Group acquired in May 2014. Aimed at slightly different markets, the brands all emphasize quality consistency, which the company sustains with management involvement at the local level, either directly or, in the majority of instances, through franchise owners. Net income of Home Inns
& Hotels Management Inc. rebounded 141 percent to $30 million on revenue of $482 million, up 6 percent, in the first half of 2014. For the full year 2013, net income declined to $32 million on revenue of $970 million, up 13 percent. Home Inn has been traded on the NASDAQ Stock Exchange since its IPO (Initial Public Offering) in 2006.