China 2015: BRAND PROFILE | 86. Sohu.com
Rapid increase in mobile use, driven in part by the launch of the Tencent WeChat search function, produced strong revenue growth. The World Cup helped increase ad revenue 49 percent year-on-year at the end of the second quarter. Online video costs impacted profit.
Sohu provides news, entertainment and other information and services along with Sohu search. The gaming subsidiary Changyou averaged of 250 million monthly users. In other initiatives, the company:
- Analyzed aggregated data to understand user habits and keep them engaged longer with more personalized content.
- Explored ways to monetize its mobile traffic.
- Introduced new mobile ad formats, which drew primarily car and FMCG advertisers.
Revenue rose 18 percent to $765 million in the first half of 2014. For the full year 2013, revenue increased 31 percent to $1.4 billion. Sohu.com issued an IPO in 2000, and is traded on the NASDAQ Stock Exchange, as is its online gaming subsidiary, Changyou.com.