Company: The Estée Lauder Companies Inc.
Brand Value: $6,008 Million
Headquarters: New York, NY
Category: Personal care
Year formed: 1968
Inspired by an article “Can Great Skin Be Created?” Clinique was the first dermatologist-created, allergy-tested, fragrance-free line of beauty products. Traditionally, customers interacted with its consultants in department stories, who evaluated them individually and provided tailored suggestions on how to improve skin health. It is also well known for including free samples of its product, a tradition it has continued as it moved into ecommerce.In a very crowded category, the brand has remained largely restrained and true to its mission, a good example of which is an Instagram post that showed how to remove rather than apply makeup. It also periodically introduces limited edition products, and has appealed to a younger audience by partnering with Crayola and launching its Pep-Start products, which have packaging with social media-friendly colors.