Company: Commerzbank AG
Brand value: US$1,219 million
Headquarter city: Frankfurt am Main
Year formed: 1870
Commerzbank is an international bank with branches and offices in almost 50 countries. It is best known for its commercial banking services – it finances approximately 30 percent of Germany’s foreign trade and is a major lender to corporate clients. It serves 17.5 million private and small business customers globally, as well as more than 60,000 corporate clients, multinationals, financial service providers and institutional clients. With approximately 1,000 branches around the country, Commerzbank has one of the most extensive branch networks among German private banks. It is investing in digital banking solutions as well, particularly through its subsidiaries Comdirect, in Germany, and mBank in Poland. The bank has announced a strategic realignment it calls Commerzbank 4.0, centered on growth, digitization, and efficiency to help it manage an increasingly tough regulatory landscape and the changing way that customers want to do business. The bank positions itself as a brand that represents competence and fairness, and it emphasizes business transparency and its fair treatment of people in its communications. The overall message is that Commerzbank is partner that individuals and businesses can rely on. The tagline “Die Bank an Ihrer Seite” (the bank at your side) has been deployed since 2012. The German government holds a 15 per cent stake in Commerzbank, and large investors and funds hold the majority of other shares. Private investors own approximately 25 per cent of shares. Commerzbank is listed on multiple German stock exchanges as well as in London and Switzerland.