Company Profile - BWS
Parent Company: Woolworths Group Limited
Brand Value: $741 Mil.
Headquarter City: Bella Vista, New South Wales
Year Formed: 2001
BWS’ first store, opened in 2001 in Cabramatta, New South Wales, was the site of a Woolworths Mac Liquor store and since that time BWS has grown dramatically. Today, BWS (Beer, Wine, Spirit) is the largest liquor retailer in Australia and in 2017 opened 19 new stores bringing its total to over 1300 standalone stores with plans for an additional 6-10 stores per year. Designed around convenience to facilitate efficient buying, BWS’ culture of autonomous management led to renaming store managers as “Store CEO” enabling each store to build community-centricity by engaging regional and local craft brewers. Woolworths initially utilized a cross promotional strategy to promote both brands as a step to rebranding all Woolworths liquor stores to BWS. In addition to its retailing prowess, BWS also owns a number of beer brands including John Boston, Tun, Arc Valley and Sail & Anchor. One recent key improvement was the 2017 launch of BWS online with one-hour “Click & Collect” purchasing in all stores, and a fast delivery service being tested in 50 stores to further leverage on their strong perception of retailing convenience.