Company Profile - Crown Lager
Parent Company: Anheuser Busch InBev SA/NV
Brand Value: $343 Mil.
Headquarter City: Melbourne
Year Formed: 1919
Crown Lager is one of Australia’s most popular premium lagers produced from high-end ingredients. During the first half of the 20th century the limited production lager sold as Foster’s Crown Lager and was specifically brewed for visiting dignitaries. When Queen Elizabeth II visited in 1954, the name was changed to Crown Lager to mark the occasion and the name has become synonymous with its premium and iconic status. Its distinctive bottle shape and design originated in 1910 still making it easily noticed in the growing crowd of competitive beers. It’s 1996 cinema beer ad was widely considered one of the best beer commercials of all time, emphasizing the brand’s elegance, and reinforcing the brand as one of the most popular premium lagers on the market.