Companies: Hilton Worldwide Holdings Inc., Hilton Grand Vacations Inc.
Brand Value: $9,824 Million
Headquarters: McLean, Virginia
Year formed: 1919
Hilton is a well-known, international hotel brand. With 572 properties in 86 countries, it has long been known as an innovator in the industry.Among its history of firsts are TVs in rooms, airport hotels, air conditioned rooms, and a centralized booking system. Hilton today is perceived as a premium brand with a customer base of middle-aged and older professions in moderately high socioeconomic brackets (its parent company also operates the luxury Conrad and Waldorf Astoria brands). Its tagline, “Take Me to the Hilton” uses its own, widely recognized name to promote the brand. Hilton Worldwide Holdings has seen a steady growth in the last couple of years, largely due to a growing base of travelers in growing markets, such as India, China, and Brazil. It is also focusing on expansion into Latin American markets.