Company: International Business Machines Corp
Brand Value: $102,129 Million
Headquarters: Armonk, NY
Year formed: 1911
IBM is one of the most recognized and valuable technology brands (and companies overall) in the world today. Throughout its history, it has been responsible for many groundbreaking innovations, including the automated teller machine (ATM), the hard disk drive (HDD), the Universal Product Code (UPC), and the SQL programming language. Today, IBM makes and sells hardware and middleware, and provides consulting services to businesses around the world, competing in the enterprise software space with companies like SAP and Microsoft. Traditionally, IBM has invested heavily in research and development, spending $5.4 billion in 2016 alone, half of it in the United States. The brand has recently placed its biggest bet on Watson, an artificial intelligence platform, originally created to play the quiz game Jeopardy! Today, it employs natural language processing to provide accurate answers to complex human questions. And with roughly 380,000 employees, IBM is one of the largest employers in the world.