India | Category Summaries: Food and Dairy
India is the world's second largest producer of food after China. Food store shelves are filled with local brands, often made by divisions of FMCG conglomerates owned by Indian companies or MNCs (Multinational Corporations). Nestlé India introduced Maggi, an instant noodle brand that promoted both taste and health, in 1982. Today, Indian consumers consider Maggi an Indian brand.
An Indian brand, the dairy cooperative Amul formed in 1946, just prior to the country’s independence, created the country’s modern dairy business and a direct link between dairy producers and consumers. Today Amul produces a wide range of dairy products.
Increasing income and urbanization are triggering a rapid change in food consumption patterns and variety. As more affluent families eat out more often, they expand their food repertoires. With more women in the workplace, the need for convenience has also introduced new food options, such as pasta sauces and packaged soups. And in the world’s largest vegetarian country, the number of non-vegetarians is growing.
Rising demand for variety and quality creates opportunities for the food processing and agriculture industries. Fully realizing these opportunities will require adding production facilities and improving the roads and other infrastructure that links supply in rural regions with the demand in urban centers.
The food and dairy category includes cooking oil, biscuits, health food drinks, instant food, and dairy and milk products.