India | Category Summaries: Soft Drinks
The Indian soft drink market includes a range of non-alcoholic beverages, including colas, juices, energy drinks, tea and coffee. Similar to the dynamics shaping the category in developed markets, health concerns are moderating the growth of CSDs (Carbonated Soft Drinks).
In contrast to more developed markets, however, per capita consumption remains relatively low, and distribution is fragmented, with much of it going through the traditional retail trade. Global leaders Coca-Cola and PepsiCo, and several Indian brand leaders compete, introducing new products to stimulate demand.
India is one of the markets where the Pepsi brand leads the Coke brand, although one of the country’s favorite drinks, Thums Up, is an Indian cola brand that Coke purchased in 1993. Pepsi entered India in 1989.
The soft drinks category includes carbonated drinks, juices, tea and coffee.