India 2015: OVERVIEW | Key Results
Results indicate vibrant growth for brand value
The trend lifts brands across most sectors
BRAND VALUE RISES 33 PERCENT, SETS BRANDZTM RANKING RECORD
The 33 percent year-on-year brand value increase of the BrandZTM India Top 50 exceeds the growth rate of the Global Top 100 for every year since the rankings were launched a decade ago.
FINANCIAL SERVICES SECTOR LEADS WITH 49% INCREASE
The total brand value of the 13 bank and insurance brands in the BrandZTM India Top 50 rose 49 percent and produced 41 percent of the India Top 50 value. State owned banks drove most of the value growth.
HOME AND PERSONAL CARE CATEGORIES UP 32 PERCENT
Driven by consumer confidence, increased disposable income, and spending on premium products, the home care, personal care, paints and jewelry categories collectively increased 32 percent in brand value.
RISE IN BRAND VALUE LINKS WITH STRONG BRAND POWER
The BrandZTM India Top 10 increased 34 percent in brand value and 38 percent in Brand Power, a BrandZTM brand equity metric that indicates a brand’s ability to grow sales volume and market share. The correlation indicates how strong Brand Power drives brand value.
HDFC BANK REMAINS RANKING’S MOST VALUABLE BRAND
Achieving a 33 percent rise in brand value, HDFC Bank remained number one in the BrandZTM India Top 50,
as the rapidly expanding private bank introduced the brand to new customers, particularly in rural markets, driving up profits with revenue growth and cost optimization.
UNION BANK OF INDIA BRAND VALUE UP 72%
One of India’s largest state owned banks, Union Bank of India increased brand value an extraordinary 72 percent as it accelerated digitalization efforts and expanded its Immediate Payment Service (IMPS), a real-time money transfer facility popular in India. These initiatives reflect a brand building focus on customer centricity.
LAKME? LEADS RANKING IN BRAND CONTRIBUTION
The second-fastest riser, with a brand value increase of 69 percent, skin care brand Lakme? also led the BrandZTM India Top 50 in Brand Contribution, the BrandZTM measurement of the proportion of sales and margin directly attributed to the brand alone. Brand strength helped Lakme? command a premium for its products.
THE 4 NEWCOMER BRANDS IN TOP 50 ARE INDIAN OWNED
The four brands that debuted this year in the BrandZTM India Top 50 are of Indian origin. Three are private brands and one, a bank, is a State Owned Enterprise. This result indicates the influence of Indian entrepreneurs and Indian family conglomerates.
PRIVATE BRANDS COMPRISE MAJORITY OF TOP 50 RANKING
Private brands of Indian origin comprise 52 percent of all the India Top 50 brands. The proportion of privately owned and state owned brands increased slightly year-on-year. While multinational proportion declined marginally, many of these brands are so embedded in local life, consumers think of them as of Indian origin.
CONSUMER TRUST IN BRANDS IS HIGHEST IN INDIA
About one-third of Indians said they trust brands compared with roughly a quarter of consumers in other parts of the world, where trust is leveling or continues to decline. Indians appreciate their expanding brand choice and were less impacted by the global financial crisis that disenchanted consumers worldwide.