Company name: JD.com
Brand value: US$10,768 million
Headquarter city: Beijing, China
Number of stores globally: e-commerce retailer
JD.com provides B2B and direct-to-consumer retail services, selling everything from books and electronics to fashion and, more recently, grocery. Based in China, it is one of the fastest-growing brands in the world. For the past five years, JD.com's gross merchandise value has grown at an average of 96 percent per year in local currency and continues to grow at high double-digit rates. The business has more than 250 warehouses and around 7,000 delivery and pickup stations in China. JD.com has global aspirations and in 2012 launched an English-language site enabling global suppliers to reach Chinese consumers. A Russian version went live in 2015. The business has also been working to reach rural Chinese consumers, using drones for deliveries to areas hard to access by road. Drone airports are being built to make deliver faster and more cost-efficient. JD has recently expanded its partnership with Tencent, with the new JD-Tencent Retail Marketing Solution integrating consumer behavior insights from Tencent's social platforms with JD.com shopping data to enable better targeting.
In 2016, JD.com and Walmart announced a strategic partnership relating to the Yihaodian grocery e-commerce business, which Walmart has sold to JD.com in return for a stake in the business. The partnership will allow JD.com to leverage Yihaodian's brand strength, especially in southeast China, giving shoppers opportunity to access high-quality groceries and imported goods. While JD.com is primarily digital, it acknowledges the role of physical interaction in the shopping experience, and has launched an unmanned store powered by technology that not only handles transactions but also personalizes marketing at the point of sale. The retailer is planning on opening of hundreds of such stores in coming years. In the past year, JD.com has invested US$397 million in Farfetch, the luxury online retailer, to bring hundreds of high-end brands and boutiques to the Chinese market. It has also launched the Toplife e-commerce platform, which links premium brands directly with affluent Chinese consumers.