Meaningful innovation driving brand success
Managing Director, Jakarta
J. Walter Thompson
Utility (on-demand and e-commerce mainly) has driven engagement and the almost-seamless transition to mobile. This year will see further optimization of brands for mobile in an increasingly fragmented media landscape. Omni-channel thinking remains a challenge in a market that still relies on traditional media metrics. Our task is clearly to mitigate perceived risk, and accelerate this crucial shift.
Successful start-ups are starting to cement their positions in a largely unregulated digital economy. With innovation and digital commerce driving change, it is crucial that the market remains fair, open and competitive.