Company: Metro Wholesale & Food Specialist AG
Brand value: US$1,806 million
Headquarter city: Düsseldorf
Year formed: 1963 / 1964 TBC
Metro is a chain of cash and carry stores that serves food trade professionals and consumers, with a focus on winning customer loyalty with quality goods that provide great value for money. It has grown into an international business serving 21 million customers in 35 countries. The brand has an increasing focus on delivery digital services to make shoppers’ lives easier, and has a decentralized structure so that local opportunities can quickly be explored. Metro is a regular sponsor of the May marathon in Dusseldorf, which from 2017 is known as the METRO Marathon. It also sponsors the Bocuse d'Or competition for top chefs, supporting German competitors as they make their way through the international contest to the final in Lyon each year. Metro’s parent company, Metro AG, owns a range of wholesale and retail companies and employs around 150,000 people. It owns the Metro, Makro and Real stores, as well as consumer electronics retailer Media Markt Saturn. Metro AG is listed on the Frankfurt and Luxembourg Stock Exchange.