Company: Netflix Inc.
Brand Value: $15,676 Million
Headquarters: Los Gatos, CA Category: Technology
Year formed: 1997
Netflix offers streaming media and video on demand services to more than 103 million customers worldwide. In a competitive landscape, Netflix differentiates itself with its premium selection of movies and TV shows, ad-free viewing, and original content, including the popular Narcos and House of Cards series. The service is available in 190 countries via smartphone, tablet, and a wide range of over-the-top (OTT) devices. One of the key drivers of its success has been its practice of release an entire season of a series at once to allow for binge watching. Netflix also differs from traditional TV in its ability to gather extensive data about subscribers’ behavior, which it then uses to curate a desired mix of content. Netflix is a fast-growing brand, with revenues that increased 32% year over year in Q2 2017, echoing a 30% increase in FY16.