Company: British American Tobacco PLC
Brand Value: $7,062 Million
Headquarters: Winston-Salem, NC
Year formed: 1899
Pall Mall’s heritage was as the first premium cigarette, which catered to the upper classes. It was also known for introducing longer cigarettes, a tactic that briefly in the 1960s made it the most popular brand in its category. Today the brand’s positioning has changed markedly from its early roots. It is now promoted as good value, offering quality at a reasonable price. While its market share declined slightly in the United States in its most recent year to 7.7 percent, possibly due to improved economic conditions, Pall Mall has been a growth brand over the past decade, and is currently the 4th bestselling cigarette in its home market.