Profile - Bendigo
Parent Company: Bendigo and Adelaide Bank Limited
Brand Value: $433 Mil.
Headquarter City: Bendigo, Victoria
Year Formed: 1858
Bendigo Bank is primarily a retail bank, started in 1858 as a building society during the Victorian gold rush. Its philosophy of caring about people and focusing on values is inherent in its operations, acquisitions, and delivering a banking brand that is about “more than just money” as its tagline features the bank as “Bigger than a bank”. Its history of mergers and acquisitions have led to its most recent in 2007 of Adelaide Bank. Bendigo now owns over 400 branches primarily in Victoria and Queensland. In response to a downturn in the economy and a large spate of bank closures in rural areas some years ago, Bendigo began its highly innovative Community Bank franchise program offering local ownership of a Bendigo branch. Today, with revenues of AU$1.55 billion in 2016 and an operating income of AU$415 million, Bendigo is a top 60 ASX listed company with over 90,000 shareholders supporting 1.5 million customers across 500 communities.