Profile - NAB
Parent Company: National Australia Bank Limited
Brand Value: $8,781 Mil.
Headquarter City: Melbourne
Year Formed: 1982
NAB, one of the “Big 4” Australian banks, was established in 1858 as National Bank of Australasia. The bank is ranked as the 21st largest bank globally (market cap) and 22nd as World Safest Bank (Global Finance Magazine, 2016). It is also the fourth most valuable Australian banking brand. Today, the Bank operates globally with offices in Europe, Asia and the United States supporting over 10 million customers globally. It is Australia’s largest commercial bank focusing primarily on agribusiness, health, government, education and community banking, employing over 35,000 people in 900 locations serving over 130,000 business customers. With over AU$6.6B in earnings in 2017, NAB prides itself on assisting low-income customers as part of its commitment to its Australian base. The Company’s tagline is “more than money”, emphasizing its investments in small loan micro-financing, community grants, climate sustainability and boasting over 16,000 days of employee volunteering in 2017.