Profile - Woolworths
Parent Company: Woolworths Group Limited
Brand Value: $7,105 Mil.
Headquarter City: Bella Vista, New South Wales
Year Formed: 1924
Woolworths Limited, also ranked in the BrandZ 2018 Global Top 100 companies, affectionately known as “Woolies”, is independent from any other Woolworth company. Woolworths was formed in 1924, and today is Australia’s second largest company and most valuable retail company with supermarkets, liquor shops, and discount department stores employing over 200,000 people. Since the mid-1990’s, the parent company has expanded into a number of wholly owned and joint ventures including petrol, banking, insurance and credit cards, convenience stores with ready to eat prepared foods for busy urban-dwellers, home improvement, gambling, real-estate, hotels and pubs (though the company has recently exited some of the losing businesses). Woolworths’ strategy of cross-promoting its brands has been effective with continually expanding loyalty programs across its various business units. Woolworths has also made acquisitions into global markets with growing operations in New Zealand and India. In reporting year 2017 (ending June), the food group marketed with the slogan “The Fresh Food People”, posted revenues of A$36 billion representing nearly 60% of its enterprise business (including sales of businesses).