Company: Royal Mail PLC
Brand value: US$1,506 million
Headquarter city: London
Year formed: 1516
Royal Mail was the UK’s first postal and courier system, set up under the reign of King Henry VIII more than 500 years ago. It is seen as an essential public service, and is the only postal company obliged to deliver to the whole of the UK. It is also the only company offering a “once price goes anywhere” domestic mail service, six days a week, to more than 29 million UK addresses. Royal Mail focuses on promoting the value of letters and direct mail marketing in the digital era, and works to grow its share of the expanding parcel delivery sector. It is currently trialling electric delivery vans and hopes to have them in service by the end of the year. To mark the brand’s 500th anniversary in 2016, communications focused on centuries of reliable service by land, sea and air. Royal Mail also launched the “Letters of our Lives Gallery” on their website, showing letters submitted by members of the public that help document key moments in the UK’s social history, with TV historian Lucy Worsley. In 2017, Royal Mail launched a “Realmoji” campaign, whereby Royal Mail delivered physical presents sent by a woman to her friend that reflected the emojis she used in digital messaging.
Royal Mail was first listed on London Stock Exchange 2013 and is a constituent stock of the FTSE 100 index. More than 700,000 members of the public bought shares in Royal Mail, and most of their UK employees received free shares. The UK government initially retained a 30 percent stake in Royal Mail, but sold the rest of its shares in 2015, ending 499 years of public ownership.