Company: salesforce.com, Inc.
Brand Value: $14,222 Million
Headquarters: San Francisco, CA
Date formed: 1999
San Francisco-based Salesforce is a cloud-based computing company, focused primarily on the customer relationship management (CRM) market. It provides web-based applications that allow companies to view, share, and analyze information related to their sales efforts. Serving everything from small businesses to large enterprises, Salesforce currently has roughly 150,000 customers around the world. In recent years, the brand has been making several large acquisitions—including Krux, Quip, and Demand—to compete more effectively with software giants Oracle and Microsoft. It also sees AI as a major growth driver and has partnered with IBM Watson to help bring these new technologies to the CRM market In its communications, Salesforce tends to demonstrate the positive impacts of the brand and reinforce its “#1CRM” positioning. As of August, 2017, it is one of the largest cloud computing brands by market capitalization at $64.33 billion.