It’s clear that nothing is the same any more. The rapid digitization of communication, shopping and almost every other aspect of daily life has entirely up-ended consumers’ habits and expectations. People are now digitally connected to each other, to brands and even – through the Internet of Things – to their appliances.
WPP in partnership with IBM have produced a report looking into how Artificial Intelligence (AI) is transforming the retail conversation. The report is packed full of insights and looks at things from IBM Watson to personalization and the phenomenon of ‘me-commerce’