Company: State Farm Mutual Automobile Company
Brand Value: $10,014 Million
Headquarters: Bloomington, IL
Year formed: 1922
State Farm is the largest auto insurer in the US and offers other insurance products, as well as banking and mutual fund investing services. As its name implies, it originally came into being as an insurer for agricultural vehicles, but today the brand’s major differentiation is its physical footprint. It has 30 operations centers and 343 claims offices, which enables it to make good on its promise that when something goes wrong, “Like a good neighbor, State Farm is there.” Like many American insurers, State Farm also advertises heavily, often emphasizing individual agents, making the company a leader in hyperlocal advertising. Recently, it has tried to become part of the larger culture, especially targeting millennials with humorous ads about marriage and children.