Technology provides the personal touch
Agni Isa Ambara
Head of Marketing Technology & Enterprise Solution
With the rapid rise of digital technology, consumer expectations of brands have never been so complicated. Brands, similarly, realize that consumer loyalty is dependent on giving people not just a great experience of a brand, but one that is personalized to them.
To deliver a personalized experience, first you must understand who your consumer is. The consumer’s every digital action generates data that you can use to learn about your customer. This is complex; consumers are using multiple devices and platforms, so brands need a data management platform to unify all the data on a consumer into a single, 360 view of a consumer.
Once we understand who our consumer is, then it’s time to deliver a personalized experience. Through cross-channel automated marketing, brands can deliver personalized experiences through social networks, display ads, search, websites, apps, emails and text message.
By investing this technology, brands can deliver the personalized brand experience that fuels business performance.
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