TV station shines spotlight on music, talent
Company: Surya Citra Media Tbk PT
Brand value: US$210 million
Year on year change: n/a
Headquarter city: Jakarta
Year formed: 1995
Indosiar was Indonesia’s third-biggest free-to-air TV station in terms of audience share in 2016 and is most famous for its talent contests. These include D’Academy, a talent search show for dangdut (traditional Indonesian music) performers, Stand-Up Comedy Academy, and Golden Memories, a talent search featuring nostalgic songs. Indosiar also broadcast the 2016 editions of Puteri Indonesia (Miss Indonesia) and Puteri Muslimah Indonesia, a pageant especially for Muslim women. Other programming includes coverage of the Torabika Soccer Championship in 2016 and the Olympic Games, along with popular soap operas, news, and special programming over Ramadan. Its advertising tagline is ““Memang Untuk Anda” (Indeed For You). The Indosiar show D’Academy has expanded to other countries in the region as D’Academy Asia, and is seen as introducing Indonesian culture and music to other countries. Off the air, Indosiar has supported community projects, including a program of school repairs to coincide with its birthday this year, called “Sekolah Kita Indosiar” or “Our School Indosiar”.
In 2013, Indosiar’s then-parent company, Indosiar Karya Mandiri Tbk, merged with PT Surya Citra Media Tbk (SCM) to create a more efficient overall business. SCM, which is listed on the Indonesia Stock Exchange, therefore became Indosiar’s parent company.