Company: Verizon Communications Inc.
Brand Value: $86,948 Million
Headquarters: New York, NY
Category: Telecom Providers
Year formed: 1983
Verizon is the largest wireless communications provider in the United States. Historically, the company was known as Bell Atlantic and was one of the original Baby Bells that formed after the breakup of AT&T. After a series of major acquisitions that increased its footprint across most of the country, the company rebranded itself as Verizon, a portmanteau of “veritas” (Latin for “truth”) and “horizon.” Verizon today seeks to distinguish itself by offering reliable wireless coverage, better products, and excellent customer care. In recent years, it has faced a saturated market and a declining wire line business. To expand its reach, it has acquired two legacy Internet companies, AOL and Yahoo!, giving it a massive digital audience and the potential to compete for Internet advertising revenue with Google and Facebook. It is also exploring new revenue opportunities in IoT technology and streaming video. In its home market, Verizon is a household name, largely thanks to its long running “Can you hear me now?” campaign, which has since been co-opted by its competitor Sprint.