Company: Wells Fargo & Company
Brand Value: $55,268 Million
Headquarters: San Francisco, CA
Year formed: 1852
Tracing its roots to the California Gold Rush, Wells Fargo today is an international financial services company that offers everything from corporate banking and asset management to credit cards and consumer finance. It is the third-largest bank by assets in the United States, with more than 8,600 locations and 13,000 ATMs globally. While Wells Fargo has traditionally enjoyed a good reputation as a brand, it has faced a series of damaging and ongoing scandals involving fraudulent accounts. In response, the company has instituted new leadership and worked to build back trust with customers. It has also ramped up campaigns, introduced card-free ATMs, and launched a Wells Fargo Wallet product that is accepted at more than 1 million merchants. While Wells Fargo does operate internationally, the overwhelming percentage of its revenue comes from its home market.