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Highlights

ISOLATION & INCUBATION…BRAND OPPORTUNITIES IN A SHRINKING WORLD

By Ellis Malovany

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KEY RESULTS

By Ellis Malovany

The aggregate value of the BrandZ Top 40 Most Valuable Australian Brands 2018 is $101,564 million. N.. Read more

TELLING THE STORY: MATCHING MEDIA EFFECTIVELY

By Ellis Malovany

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BANKS ON TOP

By Ellis Malovany

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TURBO-CHARGING VALUE BY INVESTING IN BRAND

By Ellis Malovany

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THE ROYAL COMMISSION: HOW BANKS CAN EMERGE STRONGER

By Ellis Malovany

On December 14th, 2017, the Governor-General of the Commonwealth of Australia, Sir Peter Cosgrove es.. Read more

KEY TAKEAWAYS

By Ellis Malovany

Business Down UnderAustralia’s European heritage and American-style entrepreneurialism is well.. Read more

CROSS CATEGORY

By Ellis Malovany

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ECONOMY & DEMOGRAPHICS

By Ellis Malovany

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AUSTRALIAN SPIRIT OF FUN AND ADVENTURE COMBINES BEST OF OLD AND NEW

By Ellis Malovany

Evolving in a rapidly globalizing world  I am delighted to introduce you to the inaugural .. Read more

BRAND VITALITY

By Ellis Malovany

Vitality Quotient (vQ) is a metric that measures five core elements in determining the health of a b.. Read more

Thought Leadership & Analysis

The search for a USP is futile and time-wasting

Mark JennerNZ Business DirectorWPP AUNZMark.Jenner@wppaunz.comThe search for a USP is futile and tim.. Read more

It’s time we used data and technology to help us, not distract us

Mark LollbackCEO, Australia & New ZealandGroupMMark.Lollback@groupm.comIt’s time we used d.. Read more

Avoiding the waste of innovation

 Dennis WongManaging DirectorKantar ConsultingD.Wong@kantarconsulting.com.au Avoiding the .. Read more

Local brands riding the trust crisis to prosperity

Nick BayesGeneral ManagerThe Brand Agency, PerthNBayes@brandagency.com.auHannah MuirheadLead Strateg.. Read more

Short-termism is short-sightedness

 Toby Harrison Chief Strategy Officer Ogilvy, Sydney Toby.Harrison@ogilvy.com.au Short-ter.. Read more

Only dead fish go with the flow

Daye MoffittHead of Strategy,Landor AustraliaDaye.Moffitt@landor.comOnly dead fish go with the flow:.. Read more

Content creation: getting to great in Australia

Daren PooleGlobal Creative Domain LeadInsights Division, KantarDaren.Poole@millwardbrown.com Co.. Read more

2018 will be the year that creativity comes back into focus

Paul EversonManaging DirectorJ. Walter ThompsonPaul.Everson@jwt.com2018 will be the year that creati.. Read more

An Argument for Optimism

Richard BrettCEOOgilvy Public RelationsRichard.Brett@ogilvy.com.au An Argument for OptimismHow .. Read more

Keeping it real: Local Vs. Global

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