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Highlights

ISOLATION & INCUBATION…BRAND OPPORTUNITIES IN A SHRINKING WORLD

By Ellis Malovany

For the first time ever during the research and delivery of a BrandZ country report, a host country .. Read more

KEY RESULTS

By Ellis Malovany

The aggregate value of the BrandZ Top 40 Most Valuable Australian Brands 2018 is $101,564 million. N.. Read more

TELLING THE STORY: MATCHING MEDIA EFFECTIVELY

By Ellis Malovany

In a country built on strong social bonds, it’s no surprise to see social-connectors like Face.. Read more

BANKS ON TOP

By Ellis Malovany

Not surprisingly, banks dominate the inaugural BrandZ Top 40 Most Valuable Australian Bran.. Read more

TURBO-CHARGING VALUE BY INVESTING IN BRAND

By Ellis Malovany

                Ther.. Read more

THE ROYAL COMMISSION: HOW BANKS CAN EMERGE STRONGER

By Ellis Malovany

On December 14th, 2017, the Governor-General of the Commonwealth of Australia, Sir Peter Cosgrove es.. Read more

KEY TAKEAWAYS

By Ellis Malovany

Business Down UnderAustralia’s European heritage and American-style entrepreneurialism is well.. Read more

CROSS CATEGORY

By Ellis Malovany

Aligning consumer and brand values is a winning strategyAustralians are shopping around and looking .. Read more

ECONOMY & DEMOGRAPHICS

By Ellis Malovany

.. Read more

AUSTRALIAN SPIRIT OF FUN AND ADVENTURE COMBINES BEST OF OLD AND NEW

By Ellis Malovany

Evolving in a rapidly globalizing world  I am delighted to introduce you to the inaugural .. Read more

BRAND VITALITY

By Ellis Malovany

Vitality Quotient (vQ) is a metric that measures five core elements in determining the health of a b.. Read more

Thought Leadership & Analysis

The search for a USP is futile and time-wasting

Mark JennerNZ Business DirectorWPP AUNZMark.Jenner@wppaunz.comThe search for a USP is futile and tim..

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It’s time we used data and technology to help us, not distract us

Mark LollbackCEO, Australia & New ZealandGroupMMark.Lollback@groupm.comIt’s time we used d..

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Avoiding the waste of innovation

 Dennis WongManaging DirectorKantar ConsultingD.Wong@kantarconsulting.com.au Avoiding the ..

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Local brands riding the trust crisis to prosperity

Nick BayesGeneral ManagerThe Brand Agency, PerthNBayes@brandagency.com.auHannah MuirheadLead Strateg..

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Short-termism is short-sightedness

 Toby Harrison Chief Strategy Officer Ogilvy, Sydney Toby.Harrison@ogilvy.com.au Short-ter..

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Only dead fish go with the flow

Daye MoffittHead of Strategy,Landor AustraliaDaye.Moffitt@landor.comOnly dead fish go with the flow:..

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Content creation: getting to great in Australia

Daren PooleGlobal Creative Domain LeadInsights Division, KantarDaren.Poole@millwardbrown.com Co..

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2018 will be the year that creativity comes back into focus

Paul EversonManaging DirectorJ. Walter ThompsonPaul.Everson@jwt.com2018 will be the year that creati..

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An Argument for Optimism

Richard BrettCEOOgilvy Public RelationsRichard.Brett@ogilvy.com.au An Argument for OptimismHow ..

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Keeping it real: Local Vs. Global

Lynn CliftPlanning Director - Creative StrategywhiteGreyLynn.Clift@whitegrey.com.au   ..

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Brand Profiles

Profile - Harvey Norman

Parent Company: Harvey Norman Holdings LimitedBrand Value: $519 Mil.Headquarter City: Homebush West,..

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Profile - Commonwealth Bank

Parent Company: Commonwealth Bank of AustraliaBrand Value: $16,412 Mil.Headquarter City: Darling Har..

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Profile - ANZ

Parent Company: Australia and New Zealand Banking Group LimitedBrand Value: $11,907 Mil.Headqua..

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Profile - NAB

Parent Company: National Australia Bank LimitedBrand Value: $8,781 Mil.Headquarter City: Melbou..

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Profile - Westpac

Parent Company: Westpac Banking CorporationBrand Value: $9,306 Mil.Headquarter City: SydneyIndustry:..

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Profile - Qantas

Parent Company: Qantas Airways LtdBrand Value: $1,637 Mil.Headquarter City: SydneyIndustry: Air..

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Profile - Dan Murphy's

Parent Company: Woolworths Group LimitedBrand Value: $281 Mil.Headquarter City: VictoriaIndustry: Re..

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Profile - BOQ

Parent Company: Bank of Queensland LimitedBrand Value: $469 Mil.Headquarter City: Newstead, Queensla..

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Profile - Bankwest

Parent Company: Commonwealth Bank of AustraliaBrand Value: $1,338 Mil.Headquarter City: PerthIndustr..

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Profile - Foxtel

Parent Company: Foxtel GroupBrand Value: $1,912 Mil.Headquarter City: SydneyIndustry: Telecom P..

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Profile - Bunnings

Parent Company: Wesfarmers LimitedBrand Value: $1,878 Mil.Headquarter City: Hawthorn East, Vict..

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Profile - Optus

Parent Company: Singapore Telecommunications LimitedBrand Value: $3,503 Mil.Headquarter City: Sydney..

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Profile - Bendigo

Parent Company: Bendigo and Adelaide Bank LimitedBrand Value: $433 Mil.Headquarter City: Bendigo, Vi..

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Company Profile - Origin Energy

Parent Company: Origin Energy LimitedBrand Value: $2,236 Mil.Headquarter City: SydneyIndus..

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Company Profile - EnergyAustralia

Parent Company: CLP Holding LimitedBrand Value: $542 Mil.Headquarter City: MelbourneIndustry: Energy..

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Company Profile - IINet

Parent Company: TPG Telecom LimitedBrand Value: $581 Mil.Headquarter City: PerthIndustry: Telec..

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Company Profile - JB Hi-Fi

Parent Company: JB Hi-Fi LimitedBrand Value: $501 Mil.Headquarter City: MelbourneIndustry: RetailYea..

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Company Profile - TPG Telecom

Parent Company: TPG Telecom LimitedBrand Value: $534 Mil.Headquarter City: North Ryde, NSWIndus..

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Company Profile - Big W

Parent Company: Woolworths Group LimitedBrand Value: $445 Mil.Headquarter City: Bella Vista, NSWIndu..

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Company Profile - Hungry Jack's

Parent Company: Restaurant Brands International Inc.Brand Value: $393 Mil.Headquarter City: SydneyIn..

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Company Profile - David Jones

Parent Company: Woolworths Holding Limited /South AfricaBrand Value: $412 Mil.Headquarter City: Rich..

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Company Profile - Liqourland

Parent Company: Wesfarmers LimitedBrand Value: $354 Mil.Headquarter City: Hawthorn East, VictoriaInd..

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Company Profile - Arnott's

Parent Company: Campbell Soup CompanyBrand Value: $316 Mil.Headquarter City: SydneyIndustry: Food &a..

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Company Profile - Bundaberg

Parent Company: Diageo PLCBrand Value: $340 Mil.Headquarter City: Bundaberg, QueenslandIndustry: Alc..

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Company Profile - Jetstar

Parent Company: Qantas Airways LimitedBrand Value: $279 Mil.Headquarter City: MelbourneIndustry: Air..

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Profile - Coles

Parent Company: Wesfarmers LimitedBrand Value: $5,207 Mil.Headquarter City: Hawthorn East, Vict..

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Profile - Suncorp

Parent Company: Suncorp Group LimitedBrand Value: $1,250 Mil.Headquarter City: BrisbaneIndustry: Ban..

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Profile - Woolworths

Parent Company: Woolworths Group LimitedBrand Value: $7,105 Mil.Headquarter City: Bella Vista, New S..

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Company Profile - Crown Lager

Parent Company: Anheuser Busch InBev SA/NVBrand Value: $343 Mil.Headquarter City:  Melbour..

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Company Profile - Victoria Bitter

Parent Company: Anheuser-Busch InBev Sa/NVBrand Value: $545 Mil.Headquarter City:  MelbourneInd..

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Brand Profile - Carlton Dry

Parent Company: Anheuser-Busch InBev SA/NVBrand Value: $410 Mil.Headquarter City:  Melbour..

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Profile - Westfield

Parent Company: Westfield Corporation, Scentre GroupBrand Value: $2,107 Mil.Headquarter City: Los An..

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Profile - NRMA

Parent Company: Insurance Australia Group LimitedBrand Value: $1,222 Mil.Headquarter City: New South..

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Company Profile - RACV

Parent Company: Insurance Australia Group LimitedBrand Value: $473 Mil.Headquarter City:  Melbo..

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Brand Profile - AAMI

Parent Company: Suncorp Group LimitedBrand Value: $483 Mil.Headquarter City: BrisbaneIndustry: Insur..

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Profile - Telstra

Parent Company: Telstra Corporation Ltd. Brand Value: $10,774 milHeadquarter City: MelbourneIndustry..

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Profile - St George

Parent Company: Westpac Banking CorporationBrand Value: $2,658 Mil.Headquarter City: SydneyIndu..

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Company Profile - Foster's

Parent Company: Heineken N.V., Molson Coors Canada Inc., AB (Anheuser-Busch) InBev SA/NVBrand Value:..

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Company Profile - AGL

Parent Company: AGL Energy LimitedBrand Value: $2,188 Mil.Headquarter City:  North Sydney,..

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Company Profile - BWS

Parent Company: Woolworths Group LimitedBrand Value: $741 Mil.Headquarter City:  Bella Vista, N..

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Best Countries Ranking

SUPERIOR SERVICE CULTURE MAKES HIGH- TECH “JUMBLE SALE STORE” A WINNER

BAV’S “CULTURAL RANKINGS” TOOL CAPTURES A SNAPSHOT OF CONSUMER MINDSET AND MARKET ..

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MEASURING BEYOND INDIVIDUAL AUSTRALIAN BRAND

ASSESSING THE STRENGTH OF BRAND AUSTRALIA ITSELF        ..

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Brand Building Best Practices

Personalization – How do mass brands compete?

Anna StoyanovaVP, Head of Product, Australia & NZEssenceAnna.Stoyanova@essenceglobal.comPersonal..

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Australia tax, price pressure and competition

Jarrod PayneBrand Strategy Head Kantar Millward BrownJarrod.Payne@kantarmillwardbrown.comAustralia t..

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Serve The People: Building Brands On The Ground

Brian Walker-CatchpoleSenior Consultant - Brand and CommunicationsKantar TNSBrian.WalkerCatchpole@tn..

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Towards negligible brand value: the relentless decline of data-poor brands x

Rob PardiniChief Data ScientistWPP AUNZRob.Pardini@wppaunz.com Towards negligible brand value: ..

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