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Highlights

China 2014: Welcome

It’s addressing some of the unintended consequences of the past 30 years of rapid economic exp.. Read more

China 2014: Overview

Brand value rebounded, with?the increase distributed across most product categories, in the BrandZ&t.. Read more

China 2014: Take Aways

1. Meaningful difference is key to building strong, high-value brands in China. Be different. Wit.. Read more

Thought Leadership & Analysis

China Rebalancing

Achieving work-life balance must respect family traditions As more Chinese seek?and find better work.. Read more

China Social Media

Challenge convention, commercialize social We love the social media landscape visual published earli.. Read more

China E-Commerce

There’s a Chinese proverb that says, “I hear and I forget; I see and I remember; I do and I unde.. Read more

China BrandZ™ Top 100 Contacts

BrandZ™ China Top 100 Team This team created the report, with valuations, brand and market researc.. Read more

CHINA MOBILE

Company: China Mobile Ltd.Brand Value: US $61.4 BillionYear on Year Change: 21%Headquarter City: Bei.. Read more

China 2015: CATEGORY UPDATES | Airlines

Airlines (+7%) AIRLINES IMPROVE SERVICE AS TOURISM DRIVES GROWTH Airlines enjoyed healthy growth.. Read more

China 2014: Category Updates

Category Value Change 2014 vs. 2013 The BrandZ™ Top 100 Most Valuable Chinese Brands 2014 ran.. Read more

Top 100 Most Valuable Chinese Brands 2014

Most Chinese brands, despite having relative successes?in the global arena, are not known by oversea.. Read more

China 2014: Introduction

These SOE brands are growing more slowly in brand value than market-driven brands, however, which ou.. Read more