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BrandZâ„¢ Top 100 Most Valuable Chinese Brands 2015 Report
BrandZ™ Top 100 Most Valuable Chinese Brands 2015 Reports Click here to download English.. Read more
China 2015: HIGHLIGHTS | Take Aways
DEFINE CLEAR BRAND BUILDING PRACTICES 1. DEVELOP MEANINGFULLY DIFFERENT BRANDS .. Read more
China 2015: OVERVIEW | Key Results
THE BRANDS The BrandZTM Top 100 Most Valuable Chinese Brands 2015 increased 22 percent in tota.. Read more
China 2015: HIGHLIGHTS | Cross Category Trends
MOBILE: More brands interact on mobile devices Mobile phone users totaled over 1.2 billion, .. Read more
Thought Leadership & Analysis
China 2015: OVERVIEW| Eligibility criteria and definitions
ELIGIBILITYÂ CRITERIA Brands included in the BrandZTM Top 100 Most Valuable Chinese Brands meet four..
China 2015: OVERVIEW |Stock portfolios of the most valuable Chinese brands outperform market
Two portfolios of the BrandZTM Most Valuable Chinese Brands 2015 significantly outperformed the MSCI..
China 2015: OVERVIEW | Market-Driven vs. SOE Brands
The value of market-driven brands in the BrandZTM Top 100 Most Valuable Chinese Brands increased 97 ..
China 2015: OVERVIEW | Chinese vs. MNC Brands
Chinese brands have narrowed the gap. Consumers now see less difference between Chinese brands and m..
China 2015: OVERVIEW | 5-Year Growth
The BrandZTM Top 100 Most Valuable Chinese Brands 2015 marks the fifth anniversary of the BrandZTM C..
China 2015: BACKGROUND | Media Spending
Total media spending is expected to reach ¥524.8 billion ($85.7 billion) in 2015, double the level..
China 2015: MARKET DYNAMICS | Brand Extension
Brand extension is becoming more prevalent in China as the market and consumers evolve and brands se..
China 2015: MARKET DYNAMICS | Innovation
Technology and retail – categories comprised primarily of market-driven brands – produce the bra..
China 2015: MARKET DYNAMICS | Digitization
Chinese brands are digitizing rapidly, sometimes leapfrogging brands in developed markets, as digiti..
China 2015: MARKET DYNAMICS | Going Global
A year ago Alibaba was unknown in the West. Today it’s the most publicized example of a Chinese br..
China 2015: MARKET DYNAMICS | Trust
After a period of decline, Chinese consumer trust in brands has stabilized. Trust isn’t rebounding..
China 2015: BRAND CHINA | Consumer Perceptions
During China’s rapid economic rise over the past 30 years, western consumers viewed Chinese brands..
China 2015: CHINESE DREAM | The role of brands
Soon after ascending to head of the Chinese Communist Party, in 2012, President Xi Jinping articulat..
China 2015: TOP PERFORMERS | Brand Newcomers
Eight brands, from five categories, appear for the first time in the BrandZTM Top 100 Most Valuable ..
China 2015: TOP PERFORMERS | Brand Value Growth
Market responsiveness, rather than size or government support, today drives brand value growth in Ch..
China 2015: TOP PERFORMERS | Brand Contribution
Brand contribution measures the impact of brand alone, without financials or other factors, in the m..
China 2015: THOUGHT LEADERSHIP | Brand China
1. THE ADVANTAGE GAP There are many gaps between how consumers from various countries view Chinese b..
China 2015: THOUGHT LEADERSHIP | O2O
Kow Kuanhua General Manager, Greater China Lightspeed GMI kkow@lightspeedresearch.com Identi..
China 2015: THOUGHT LEADERSHIP | Chinese Dream
David Roth CEO The Store WPP EMEA and Asia david.roth@wpp.com Chinese culture shapes brand buil..
China 2015: THOUGHT LEADERSHIP | Luxury
Marcel Chu Director, Marketing Communications, Shanghai Hill+Knowlton Strategies, Chinamarcel.chu@hk..
China 2015: THOUGHT LEADERSHIP | Digital
Craig Watts General Manager Digital Intelligence GroupM Interaction China craig.watts@groupm...
China 2015: THOUGHT LEADERSHIP | Going Global
Eden Chen Training Manager Ogilvy & Mather, China eden.chen@ogilvy.com ..
Airlines (+7%) AIRLINES IMPROVE SERVICE AS TOURISM DRIVES GROWTH Airlines enjoyed healthy growth, d..
China 2015: INSIGHTS | PURCHASING BEHAVIOR
Sophie Shen General Manager, Media and Consumption Behavior CTR CNRS-TGI shenying@ctrchina.cn ..
China 2015: BRAND PROFILE | 29. Suning
COMPANY Suning Commerce Group Company, Ltd. BRAND VALUE US$ 2.0 Billion YEAR-ON-YEAR CHANGE 24%Â..
China 2015: BRAND BUILDING BEST PRACTICES | Ecommerce
FIgo Yang CEO Polestar yangfei@cpjidi.com Allen Liu COO P..
China 2015: BRAND BUILDING BEST PRACTICES | Gamification
Favorable factors will converge in 2015 Eden Chen Training Manager Ogilvy & Mather..
China 2015: BRAND BUILDING BEST PRACTICES | Premiumization
Strong concepts will drive growth as categories mature Premiumization. For manufacturers it’s freq..
China 2015: BRAND BUILDING BEST PRACTICES | Premiumization
But brands must shape messages for multiscreen viewing According to the China Internet Network Info..
China 2015: BRAND BUILDING BEST PRACTICES | Trust
Consumers listen to their peers The erosion of consumer trust in both Chinese and foreign brands h..
China 2015: BRAND BUILDING BEST PRACTICES | Brand-Led Organizations
And they deliver long-term positive impact China is becoming a genuine brand land. We are now floode..
China 2015: RESOURCES | BrandZTM Brand Valuation Methodology
Introduction The brands that appear in this report are the most valuable in China. They were sel..
China 2015: RESOURCES | The Valuation Process
Step 1: Calculating Financial Value Part A We start with the corporation. In some cases, a corpora..
China 2015: RESOURCES | Methodology
All brand valuation methodologies are similar - up to a point. All methodologies use financial resea..
China 2015: RESOURCES | CHINA TOP 100 TEAM
Amandine Bavent Amandine Bavent is a BrandZ Valuation Manager for Millward Brown. She manages the br..
A decade ago, Chinese consumers preferred Western brands. Western brands were well known and trusted..
The 1,000% Lesson From China: Innovate to Grow Brand Love
A decade ago, there was only one brand from China in the BrandZâ„¢ Top 100 Most Valuable Global Bran..
China 2015: OVERVIEW | Welcome
59% five-year growth outpaces BrandZTM Global Top 100 This is the fifth anniversary edition of our ..
China 2015: OVERVIEW | Key Themes
Brand value increases 22 percent continuing 5-year growth tend Chinese brands have come of age. Ov..
China 2015: OVERVIEW | Consumers spark brand creativity and innovation
MARKET-DRIVEN BRANDS DOMINATE VALUE GROWTH Only five years ago, the BrandZTM Top 5 Most Valuable Ch..
China 2015: BRAND PROFILE | 1. Tencent
COMPANY Tencent Holdings, Ltd. BRAND VALUE US$ 66.1 Billion YEAR-ON-YEAR CHANGE 95%&nb..
China 2015: BRAND PROFILE | 2. Alibaba
COMPANY Alibaba Group Holding, Ltd. BRAND VALUE US$ 59.7 Billion YEAR-ON-YEAR CHANGE N..
China 2015: BRAND PROFILE | 3. China Mobile
COMPANY China Mobile, Ltd. BRAND VALUE US$ 55.9 Billion YEAR-ON-YEAR CHANGE -9% ..
China 2015: BRAND PROFILE | 4. ICBC
ICBC focused its lending activity on sectors that expand China’s economy, including constructi..
China 2015: BRAND PROFILE | 5. Baidu
COMPANY Baidu, Inc. BRAND VALUE US$ 30.9 Billion YEAR-ON-YEAR CHANGE 55% HEADQUARTERS Beijing IN..
China 2015: BRAND PROFILE | 6. China Construction Bank
COMPANY China Construction Bank Corporation BRAND VALUE US$ 21.0 Billion YEAR-ON-YEAR C..
China 2015: BRAND PROFILE | 7. Sinopec
COMPANY China Petroleum & Chemical Corporation BRAND VALUE US$ 15.5 Billion YEAR-ON-YEAR..
China 2015: BRAND PROFILE | 8. Agricultural Bank of China
COMPANY Agricultural Bank of China, Ltd. BRAND VALUE US$ 15.4 Billion YEAR-ON-YEAR CHA..
China 2015: BRAND PROFILE | 9. PetroChina
COMPANY PetroChina Company, Ltd. BRAND VALUE US$ 12.0 Billion YEAR-ON-YEAR CHANGE -11%..
China 2015: BRAND PROFILE | 10. Bank of China
COMPANY Bank of China, Ltd. BRAND VALUE US$ 11.9 Billion Y EAR-ON-YEAR CHANGE -13% HE..
China 2015: BRAND PROFILE | 11. Ping An
COMPANY Ping An Insurance (Group) Company of China, Ltd. BRAND VALUE US$ 11.1 Billion YEAR-O..
China 2015: BRAND PROFILE | 12. China Life
COMPANY China Life Insurance Company, Ltd. BRAND VALUE US$ 10.1 Billion YEAR-ON-YEAR C..
China 2015: BRAND PROFILE | 13. China Telecom
COMPANY China Telecom Corporation, Ltd. BRAND VALUE US$ 9.9 Billion YEAR-ON-YEAR CHANG..
China 2015: BRAND PROFILE | 14. Moutai
COMPANY Kweichow Moutai Company, Ltd. BRAND VALUE US$ 7.6 Billion YEAR-ON-YEAR CHANGE ..
China 2015: BRAND PROFILE | 15. China Merchants Bank
COMPANY China Merchants Bank Company, Ltd. BRAND VALUE US$ 5.7 Billion YEAR-ON-YEAR CHANGE -..
China 2015: BRAND PROFILE | 16. China Unicom
COMPANY China Unicom Hong Kong, Ltd. BRAND VALUE US$ 5.5 Billion YEAR-ON-YEAR CHANGE 2..
China 2015: BRAND PROFILE | 17. Yili
COMPANY Inner Mongolia Yili Industrial Group Company, Ltd. BRAND VALUE US$ 5.1 Billion YEAR..
China 2015: BRAND PROFILE | 18. Mengniu
COMPANY China Mengniu Dairy Company, Ltd. BRAND VALUE US$ 4.9 Billion YEAR-ON-YEAR CHA..
China 2015: BRAND PROFILE | 19. Air China
COMPANY Air China, Ltd. BRAND VALUE US$ 3.9 Billion YEAR-ON-YEAR CHANGE 6% HEAD..
China 2015: BRAND PROFILE | 20. Bank of Communications Company
COMPANY Bank of Communications Company, Ltd. BRAND VALUE US$ 3.8 Billion YEAR-ON-YEAR CHANGE..
China 2015: BRAND PROFILE | 21. Lenovo
COMPANY Lenovo Group, Ltd. BRAND VALUE US$ 3.3 Billion YEAR-ON-YEAR CHANGE 26% ..
China 2015: BRAND PROFILE | 22. CPIC
COMPANY China Pacific Insurance (Group) Company, Ltd. BRAND VALUE US$ 3.2 Billion YEAR-ON-YE..
China 2015: BRAND PROFILE | 23. China Minsheng Bank
COMPANY China Minsheng Banking Corporation, Ltd. BRAND VALUE US$3.1 Billion YEAR-ON-YEAR CHA..
China 2015: BRAND PROFILE | 24. Yunnan Baiyao
COMPANY Yunnan Baiyao Group Company, Ltd. BRAND VALUE US$ 2.7 Billion YEAR-ON-YEAR CHA..
China 2015: BRAND PROFILE | 25. Shuanghui
COMPANY Henan Shuanghui Investment and Development Company, Ltd. BRAND VALUE US$ 2.7 Billion&..
China 2015: BRAND PROFILE | 26. Vanke
COMPANY China Vanke Company, Ltd. BRAND VALUE US$ 2.6 Billion YEAR-ON-YEAR CHANGE 1%&n..
China 2015: BRAND PROFILE | 27. PICC
COMPANY PICC Property and Casualty Company, Ltd. BRAND VALUE US$ 2.4 Billion YEAR-ON-YEAR CH..
China 2015: BRAND PROFILE | 28. China Eastern Airlines
COMPANY China Eastern Airlines Corporation, Ltd. BRAND VALUE US$ 2.0 Billion YEAR-ON-Y..
China 2015: BRAND PROFILE | 30. Haier
Haier entered strategic partnerships, including one with Alibaba, in which the appliance maker provi..
China 2015: BRAND PROFILE | 31. Tsingtao Beer
To maintain leadership during a period of slowing domestic beer consumption and intensifying interna..
China 2015: BRAND PROFILE | 32. Gree
A leading air conditioner and white goods maker and marketer, Gree focuses on building applianc..
China 2015: BRAND PROFILE | 33. Poly Real Estate
Poly Real Estate opened 19 new projects during the first half of 2014, mostly in major markets, ofte..
China 2015: BRAND PROFILE | 34. China Southern Airlines
China Southern Airlines concentrated on brand building and operational improvements during the first..
China 2015: BRAND PROFILE | 35. Midea
Midea improved revenue and profit with innovative advances in consumer appliances, both large and sm..
China 2015: BRAND PROFILE | 36. 360
The Internet security company introduced several mobile search products during the first half of 201..
China 2015: BRAND PROFILE | 37. Letv
Letv is a streaming video site that also produces its own branded smart TV. The company planned to ..
China 2015: BRAND PROFILE | 38. Evergrande Real Estate
The company continued to open new properties and experience positive financial results, despite gove..
China 2015: BRAND PROFILE | 39. Yanghe
Yanghe introduced new products, expanded its international presence and developed an ecommerce busin..
China 2015: BRAND PROFILE | 40. Country Garden
In June 2014, Country Garden opened its first property outside of Asia, a residential development in..
China 2015: BRAND PROFILE | 41. BYD
A leader in the production and marketing of electric and hybrid vehicles, BYD benefited from governm..
China 2015: BRAND PROFILE | 42. New China Life
Business improved significantly, around a customer centric approach to meeting customer current dema..
China 2015: BRAND PROFILE | 43. Tong Ren Tang
Tong Ren Tang launched an online medicine store during 2014, selling Tong Ren Tang over-the-counter ..
China 2015: BRAND PROFILE | 44. Ctrip
Both accommodation and transportation booking increased substantially during the first half of 2014,..
China 2015: BRAND PROFILE | 45. New Oriental
New Oriental established an online education joint venture with Internet giant Tencent. The venture..
China 2015: BRAND PROFILE | 46. NetEase
Mobile games, advertising and ecommerce contributed to NetEase’s positive financial results, w..
China 2015: BRAND PROFILE | 47. Sina
A leading Internet portal and media company, Sina conducted an IPO (Initial Public Offering) of Weib..
China 2015: BRAND PROFILE | 48. ZTE
A maker of telecommunications equipment and systems, ZTE focused on developing new opportunities in ..
China 2015: BRAND PROFILE | 49. Bright Dairy
Several Bright Dairy initiatives sought to ensure an adequate supply of milk at reasonable cost and ..
China 2015: BRAND PROFILE | 50. ChangYu
ChangYu shifted its promotion focus to less expensive wines and brandies, in reaction to declining c..
China 2015: BRAND PROFILE | 51. Snow Beer
Snow Beer volume increased 5 percent during the first half of 2014. Promotions and capacity drove gr..
China 2015: BRAND PROFILE | 52. Harbin Beer
Harbin Beer used its official sponsorship of the FIFA World Cup to build its profile and market shar..
China 2015: BRAND PROFILE | 53. Wu Liang Ye
Wu Liang Ye is looking overseas for sales growth as the domestic demand for baijiu, the traditional ..
China 2015: BRAND PROFILE | 54. Baiyunshan
The company focused on building and unifying its many brands under a collective strategy, and engagi..
China 2015: BRAND PROFILE | 55. Dabao
Dabao introduced new packaging designed to be more stylish, modern and youthful. The renewed look pr..
China 2015: BRAND PROFILE | 56. Belle
dThis well-known footwear, sportswear and apparel retailer, with over 19,000 stores in mainland Chin..
China 2015: BRAND PROFILE | 57. CR Sanjiu
CR Sanjiu sponsored the first season of one of China’s popular reality shows, “Wher..
China 2015: BRAND PROFILE | 58. Luzhou Laojiao
Luzhou Laojiao lowered the price of its premium baijiu, Guojiao 1573, and launched three new mid- ra..
China 2015: BRAND PROFILE | 59. Hainan Airlines
Hainan Airlines introduced non-stop service between Beijing and Boston, an important destination bec..
China 2015: BRAND PROFILE | 60. Lao Feng Xiang
In a bold initiative that places the brand center stage globally, jewelry retailer Lao Feng Xiang pr..
China 2015: BRAND PROFILE | 61. Great Wall
One of China’s earliest car brands, Great Wall is best known for its popular SUV models. It sp..
China 2015: BRAND PROFILE | 62. Longfor
Longfor experienced strong property sales and rental results during 2013. As the real estate market ..
China 2015: BRAND PROFILE | 63. Industrial Bank
Industrial Bank focused on enhancing its brand image, one of the bank’s five transfo..
China 2015: BRAND PROFILE | 64. Gemdale
Gemdale adjusted its residential product offering to appeal more to first-time homebuyers, base..
China 2015: BRAND PROFILE | 65. Robam
Robam focused on expanding its sales channels, which include specialty stores, TV shopping, architec..
China 2015: BRAND PROFILE | 66. Home Inn
In an effort to strengthen leadership of the budget hotel segment, Home Inn has been adding hotels a..
China 2015: BRAND PROFILE | 67. Yanjing Beer
Yanjing Beer continued to focus on increasing sales of its mid- range beers and its distribution in ..
China 2015: BRAND PROFILE | 68. Yonghui Superstores
A leading hypermarket chain, Yonghui Superstores agreed to sell a 20 percent stake in the compa..
China 2015: BRAND PROFILE | 69. R&F Properties
R&F Properties entered its first joint venture outside of China, with a large land purchase in J..
China 2015: BRAND PROFILE | 70. Sanquan
The company launched a new business called Sanquan Fresh, which integrates online ordering and offli..
China 2015: BRAND PROFILE | 71. Anta
Sales growth in ecommerce and children’s products drove strong profit improvement, following a..
China 2015: BRAND PROFILE | 72. SOHO China
Demand for prime office space in Beijing and Shanghai drove Soho China’s strong sales and prof..
China 2015: BRAND PROFILE | 74. Eastern Gold Jade
Jewelry retailer Eastern Gold Jade introduced new jade products and expanded its presence in fi..
China 2015: BRAND PROFILE | 75. Suofeiya
Known as a maker and marketer of bedroom wardrobes, Suofeiya opened the first of an estimated 1..
China 2015: BRAND PROFILE | 76. Gujing Gong Jiu
As government restrictions on extravagant official entertainment continued to depress the baijiu ind..
China 2015: BRAND PROFILE | 77. China Everbright Bank
China Everbright Bank was listed on the Hong Kong Stock Exchange in December 2013, a development tha..
China 2015: BRAND PROFILE | 78. Hanting
The China Lodging Group operated 1,669 hotels in 270 cities at end of the first half of 2014, and ov..
China 2015: BRAND PROFILE | 79. Pearl River
Pearl River accelerated its effort to claim leadership in the premium beer sector. While marketing i..
China 2015: BRAND PROFILE | 80. Tata
A fashion shoe brand, Tata is styled for young urban women. It’s one of the footwear brands ow..
China 2015: BRAND PROFILE | 81. Quanjude
Quanjude streamlined its menu, redesigned the layout of some of its restaurants and focused expansio..
China 2015: BRAND PROFILE | 82. Hisense
The home appliance company introduced innovative smart technology and energy-saving features to driv..
China 2015: BRAND PROFILE | 83. Fortune
A leading cooking oil brand, Fortune initiated several marketing campaigns to drive sales and reinfo..
China 2015: BRAND PROFILE | 84. Greentown China
Greentown China planned to sell a minority stake of about 24 percent to Sunac China, ..
China 2015: BRAND PROFILE | 85. Ming Jewelry
Ming Jewelry added 18 company- operated stores and 64 franchise locations during the first half ..
China 2015: BRAND PROFILE | 86. Sohu.com
Rapid increase in mobile use, driven in part by the launch of the Tencent WeChat search function, pr..
China 2015: BRAND PROFILE | 87. Supor
A leading cookware manufacturer, Supor recently built facilities for producing stainless steel and c..
China 2015: BRAND PROFILE | 88. China Taiping
The company gained additional profit when it acquired all of the insurance- related businesses from ..
China 2015: BRAND PROFILE | 89. Youngor
A maker and retailer of men’s apparel, Youngor focused on product innovations that c..
China 2015: BRAND PROFILE | 90. Zhong Hua
Zhong Hua launched a new marketing campaign with a slogan that connected the power of a bright smile..
China 2015: BRAND PROFILE | 91. China Overseas Property
China Overseas Property, which focuses primarily on building premium residential projects, opened it..
China 2015: BRAND PROFILE | 92. Xueersi
A provider of after-school tutoring services, Xueersi opened more locations, reaching its current go..
China 2015: BRAND PROFILE | 93. CITS
To meet the changing expectations of customers who increasingly book their transportation and a..
China 2015: BRAND PROFILE | 94. Jinjiang Inn
Reservations made on the Jinjiang Inn website increased 86 percent during the first half of 201..
China 2015: BRAND PROFILE | 95. Yihaodian
An online grocer, in which Walmart owns a majority share, Yihaodian expanded its product range and s..
China 2015: BRAND PROFILE | 96. Semir
In acquiring major stakes in children’s education companies, Semir initiated a strategic shift..
China 2015: BRAND PROFILE | 97. Septwolves
Septwolves focused on design innovation, inviting three international designers to create distinctiv..
China 2015: BRAND PROFILE | 98. TCL
TCL Multimedia announced a strategic transformation from product maker to provider of multimedi..
China 2015: BRAND PROFILE | 99. Yonghe King
Yonghe King focused on improving customer satisfaction in its fast food restaurants and refining its..
China 2015: BRAND PROFILE | 100. Yashili
Yashili enhanced its marketing strategy with a membership program designed to learn more about custo..
China 2015: CATEGORY UPDATES | Insurance
Insurance (-10%) Insurance brands added agents and strengthened various selling channels in an effo..
China 2015: CATEGORY UPDATES | Jewelry Retailer
Jewelry Retailer (-2%) Jewelry retail continued to benefit from China’s growing affluenc..
China 2015: CATEGORY UPDATES | Oil and Gas
Oil and Gas (+4%) Along with slower economic growth, political forces pressured a category consider..
China 2015: CATEGORY UPDATES | Personal Care
Personal Care (+4%) The personal care category continued to expand, reflecting the interests and th..
China 2015: CATEGORY UPDATES | Real Estate
Real Estate (0%) To rebalance the economy, and avoid a real estate bubble, the government slowed ho..
China 2015: CATEGORY UPDATES | Retail
Retail (+3,827%) The BrandZTM Top 100 Most Valuable Chinese Brands2015, includes four retail brands..
China 2015: CATEGORY UPDATES | Technology
Technology (+78%) Technology surpassed banks this year as the category contributing the largest sha..
China 2015: CATEGORY UPDATES | Telecom Providers
Telecom Providers (-4%) Consumer adaption of mobile drove the telecom provider category. Mobile sur..
Of the 21 product and service categories tracked in BrandZTM Top 100 Most Valuable Chinese Brands, 1..
China 2015: CATEGORY UPDATES | Alcohol
Alcohol (-22%) BAIJIU BRANDS PURSUE NEW STRATEGIES TO STIMULATE DEMAND Demand for baijiu continued..
China 2015: CATEGORY UPDATES | Apparel
Apparel (-37%) FOREIGN COMPETITORS ADD TO PROBLEMS OF SLOWER GROWTH Many Chinese sportswear brands..
China 2015: CATEGORY UPDATES | Banks
Banks (-16%) The banks category adjusted to a combination of pressures that negatively impacted res..
China 2015: CATEGORY UPDATES | Travel Agencies
Travel Agencies (+48%) Leisure travel continued to drive category growth, even as business travel s..
China 2015: CATEGORY UPDATES | Catering
Catering (+18%) More consumers are dining in restaurants as part of the Chinese middle class experi..
China 2015: CATEGORY UPDATES | Education
Education (+57%) The education category continued to benefit from a cultural commitment to learning..
China 2015: CATEGORY UPDATES | Furniture
Furniture (-1%) The furniture industry benefited from urbanization and household formation. The gro..
China 2015: CATEGORY UPDATES | Home Appliances
Home Appliances (+20%) In an unfavorable climate of higher interest rates and slower real estate de..
China 2015: CATEGORY UPDATES | Hotels
Hotels (0%) Although hampered by slower economic growth and reduced government business travel spen..
Rebekah Pothaar APAC Digital Strategist Blue Hive, Asia Pacific rebekah.pothaar@thebluehive..
China 2015: INSIGHTS | QUALITY
Jeff McFarland Director of Strategy Landor Associates, Greater China jeff.mcfarland@l..
China 2015: INSIGHTS | DIGITAL
Saurabh Sharma Head of Planning Ogilvy & Mather, Beijing saurabh.sharma@ogilvy.com&..
China 2015: INSIGHTS | REBALANCING
Peter Mack Executive Director Landor Associates Greater China peter.mack@landor.com&n..
Michael Smollan CEO Smollan, China smollanm@smollan.co.za We know the consumer..
China 2015: INSIGHTS | DIGITAL
Peony Wu Chief Digital Officer Ogilvy & Mather, China peony.wu@ogilvy.com ..
China 2015: INSIGHTS | SOCIAL MEDIA
Simon Li General Manager Kantar Health China simon.li@kantarhealth.com Traditionall..
China 2015: INSIGHTS | CUSTOMER EXPERIENCE
Mark Englehart Evans Senior APAC Digital Strategist Blue Hive, Asia Pacific mark.evan..
China 2015: INSIGHTS | ECOMMERCE
Shuang Xu Director of Corporate and Public Affairs Burson-Marsteller, China sh..
China 2015: INSIGHTS | SOCIAL SHOPPING
Gannon Osburn APAC Campaign Planner Blue Hive, Asia Pacific gannon.osburn@theb..
China 2015: INSIGHTS | PURCHASING BEHAVIOR
Jason Yu General Manager Kantar Worldpanel, China jason.yu@ctrchina.cn Slower ..
Dan Ingall Managing Director JWT, Shanghai daniel.ingall@jwt.com Innovation has..
China 2015: INSIGHTS | MULTINATIONALS
Douglas Dew Practice Leader of Public and Corporate Affairs Burson-Marsteller, China ..
China 2015: INSIGHTS | EMOTION
Monica Lee CEO Greater China Brand Union monica.lee@brandunion.com China creates pol..
Panos Dimitropoulos Account Director, Cultural Insight Added Value, Shanghai p..
China 2015: INSIGHTS | Spotlight on Digital
Michael Zhang Strategy Officer GroupM, China michael.zhang@groupm.com To buil..
China 2015: INSIGHTS | Spotlight on Digital..
Luo Xiaoting Senior Vice President Hill+Knowlton Strategies, China l..
China 2015: INSIGHTS | Spotlight on Digital.
Zita Wang Digital Account Director Cohn&Wolfe zita.wang@cohnwolfe.com Data..
China 2015: INSIGHTS | Spotlight on Digital...
Yi Li Consulting Director, Insights and Analysis OgilvyOne yi.li@ogilvy.com&nb..
China 2015: THOUGHT LEADERSHIP | Brand China
Marketers need to mind the gap For Brand China, the challenge to move up the value chain and create..
China 2015: CATEGORY UPDATES | Health Care
Health Care (+1%) Health care reform and heavy competition were among the factors that slowed value..
China 2015: INSIGHTS | BUZZ AND BEYOND
Joe Peng National Digital Practice Leader Burson-Marsteller, China joe.peng@bm.com D..
China 2015: BRAND PROFILE | 73. Metersbonwe
Metersbonwe launched a three-year store remodeling program aimed at strengthening its market positio..
China 2015: CATEGORY UPDATES | Airlines
Airlines (+7%) AIRLINES IMPROVE SERVICE AS TOURISM DRIVES GROWTH Airlines enjoyed healthy grow..
China 2015: CATEGORY UPDATES | Cars
Cars (+141%) China’s car industry continued steady growth. Passenger car sales rose 10.2 pe..
China 2015: CATEGORY UPDATES | Food and Dairy
Food and Dairy (+14%) Food and dairy brands launched initiatives to address the category’s ..
