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BrandZ™ Top 100 Most Valuable Chinese Brands 2015 Report

BrandZ™ Top 100 Most Valuable Chinese Brands 2015 Reports Click here to download English.. Read more

China 2015: HIGHLIGHTS | Take Aways

DEFINE CLEAR BRAND BUILDING PRACTICES   1. DEVELOP MEANINGFULLY DIFFERENT BRANDS .. Read more

China 2015: OVERVIEW | Key Results

THE BRANDS The BrandZTM Top 100 Most Valuable Chinese Brands 2015 increased 22 percent in tota.. Read more

China 2015: HIGHLIGHTS | Cross Category Trends

MOBILE: More brands interact on mobile devices Mobile phone users totaled over 1.2 billion, .. Read more

Thought Leadership & Analysis

China 2015: OVERVIEW| Eligibility criteria and definitions

ELIGIBILITY CRITERIA Brands included in the BrandZTM Top 100 Most Valuable Chinese Brands meet four..

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China 2015: OVERVIEW |Stock portfolios of the most valuable Chinese brands outperform market

Two portfolios of the BrandZTM Most Valuable Chinese Brands 2015 significantly outperformed the MSCI..

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China 2015: OVERVIEW | Market-Driven vs. SOE Brands

The value of market-driven brands in the BrandZTM Top 100 Most Valuable Chinese Brands increased 97 ..

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China 2015: OVERVIEW | Chinese vs. MNC Brands

Chinese brands have narrowed the gap. Consumers now see less difference between Chinese brands and m..

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China 2015: OVERVIEW | 5-Year Growth

The BrandZTM Top 100 Most Valuable Chinese Brands 2015 marks the fifth anniversary of the BrandZTM C..

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China 2015: BACKGROUND | Media Spending

Total media spending is expected to reach ¥524.8 billion ($85.7 billion) in 2015, double the level..

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China 2015: MARKET DYNAMICS | Brand Extension

Brand extension is becoming more prevalent in China as the market and consumers evolve and brands se..

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China 2015: MARKET DYNAMICS | Innovation

Technology and retail – categories comprised primarily of market-driven brands – produce the bra..

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China 2015: MARKET DYNAMICS | Digitization

Chinese brands are digitizing rapidly, sometimes leapfrogging brands in developed markets, as digiti..

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China 2015: MARKET DYNAMICS | Going Global

A year ago Alibaba was unknown in the West. Today it’s the most publicized example of a Chinese br..

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China 2015: MARKET DYNAMICS | Trust

After a period of decline, Chinese consumer trust in brands has stabilized. Trust isn’t rebounding..

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China 2015: BRAND CHINA | Consumer Perceptions

During China’s rapid economic rise over the past 30 years, western consumers viewed Chinese brands..

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China 2015: CHINESE DREAM | The role of brands

Soon after ascending to head of the Chinese Communist Party, in 2012, President Xi Jinping articulat..

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China 2015: TOP PERFORMERS | Brand Newcomers

Eight brands, from five categories, appear for the first time in the BrandZTM Top 100 Most Valuable ..

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China 2015: TOP PERFORMERS | Brand Value Growth

Market responsiveness, rather than size or government support, today drives brand value growth in Ch..

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China 2015: TOP PERFORMERS | Brand Contribution

Brand contribution measures the impact of brand alone, without financials or other factors, in the m..

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China 2015: THOUGHT LEADERSHIP | Brand China

1. THE ADVANTAGE GAP There are many gaps between how consumers from various countries view Chinese b..

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China 2015: THOUGHT LEADERSHIP | O2O

Kow Kuanhua General Manager, Greater China  Lightspeed GMI  kkow@lightspeedresearch.com  Identi..

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China 2015: THOUGHT LEADERSHIP | Chinese Dream

David Roth CEO The Store WPP EMEA and Asia  david.roth@wpp.com  Chinese culture shapes brand buil..

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China 2015: THOUGHT LEADERSHIP | Luxury

Marcel Chu Director, Marketing Communications, Shanghai Hill+Knowlton Strategies, Chinamarcel.chu@hk..

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China 2015: THOUGHT LEADERSHIP | Digital

Craig Watts General Manager Digital Intelligence GroupM Interaction China craig.watts@groupm...

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China 2015: THOUGHT LEADERSHIP | Going Global

Eden Chen Training Manager Ogilvy & Mather, China eden.chen@ogilvy.com  ..

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China 2015: CATEGORY UPDATES

Airlines (+7%) AIRLINES IMPROVE SERVICE AS TOURISM DRIVES GROWTH Airlines enjoyed healthy growth, d..

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China 2015: INSIGHTS | PURCHASING BEHAVIOR

Sophie Shen General Manager, Media and Consumption Behavior CTR  CNRS-TGI shenying@ctrchina.cn  ..

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China 2015: BRAND PROFILE | 29. Suning

COMPANY Suning Commerce Group Company, Ltd.  BRAND VALUE US$ 2.0 Billion  YEAR-ON-YEAR CHANGE 24%..

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China 2015: BRAND BUILDING BEST PRACTICES | Ecommerce

FIgo Yang CEO Polestar yangfei@cpjidi.com Allen Liu COO P..

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China 2015: BRAND BUILDING BEST PRACTICES | Gamification

Favorable factors will converge in 2015 Eden Chen Training Manager Ogilvy & Mather..

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China 2015: BRAND BUILDING BEST PRACTICES | Premiumization

Strong concepts will drive growth as categories mature Premiumization. For manufacturers it’s freq..

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China 2015: BRAND BUILDING BEST PRACTICES | Premiumization

But brands must shape messages for multiscreen viewing According to the China Internet Network Info..

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China 2015: BRAND BUILDING BEST PRACTICES | Trust

Consumers listen to their peers The erosion of consumer trust in both Chinese and foreign brands h..

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China 2015: BRAND BUILDING BEST PRACTICES | Brand-Led Organizations

And they deliver long-term positive impact China is becoming a genuine brand land. We are now floode..

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China 2015: RESOURCES | BrandZTM Brand Valuation Methodology

Introduction The brands that appear in this report are the most valuable in China. They were sel..

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China 2015: RESOURCES | The Valuation Process

Step 1: Calculating Financial Value Part A We start with the corporation. In some cases, a corpora..

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China 2015: RESOURCES | Methodology

All brand valuation methodologies are similar - up to a point. All methodologies use financial resea..

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China 2015: RESOURCES | CHINA TOP 100 TEAM

Amandine Bavent Amandine Bavent is a BrandZ Valuation Manager for Millward Brown. She manages the br..

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Global 2015: REGIONS | CHINA

A decade ago, Chinese consumers preferred Western brands. Western brands were well known and trusted..

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The 1,000% Lesson From China: Innovate to Grow Brand Love

A decade ago, there was only one brand from China in the BrandZ™ Top 100 Most Valuable Global Bran..

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China 2015: OVERVIEW | Welcome

59% five-year growth outpaces BrandZTM Global Top 100 This is the fifth anniversary edition of our ..

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China 2015: OVERVIEW | Key Themes

Brand value increases 22 percent continuing 5-year growth tend Chinese brands have come of age. Ov..

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China 2015: OVERVIEW | Consumers spark brand creativity and innovation

MARKET-DRIVEN BRANDS DOMINATE VALUE GROWTH Only five years ago, the BrandZTM Top 5 Most Valuable Ch..

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China 2015: BRAND PROFILE | 1. Tencent

COMPANY Tencent Holdings, Ltd.  BRAND VALUE US$ 66.1 Billion  YEAR-ON-YEAR CHANGE 95%&nb..

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China 2015: BRAND PROFILE | 2. Alibaba

COMPANY Alibaba Group Holding, Ltd.  BRAND VALUE US$ 59.7 Billion  YEAR-ON-YEAR CHANGE N..

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China 2015: BRAND PROFILE | 3. China Mobile

COMPANY China Mobile, Ltd.  BRAND VALUE US$ 55.9 Billion  YEAR-ON-YEAR CHANGE -9%  ..

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China 2015: BRAND PROFILE | 4. ICBC

ICBC focused its lending activity on sectors that expand China’s economy, including constructi..

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China 2015: BRAND PROFILE | 5. Baidu

COMPANY Baidu, Inc. BRAND VALUE US$ 30.9 Billion YEAR-ON-YEAR CHANGE 55% HEADQUARTERS Beijing IN..

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China 2015: BRAND PROFILE | 6. China Construction Bank

COMPANY China Construction Bank Corporation BRAND VALUE US$ 21.0 Billion  YEAR-ON-YEAR C..

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China 2015: BRAND PROFILE | 7. Sinopec

COMPANY China Petroleum & Chemical Corporation BRAND VALUE US$ 15.5 Billion  YEAR-ON-YEAR..

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China 2015: BRAND PROFILE | 8. Agricultural Bank of China

COMPANY Agricultural Bank of China, Ltd.  BRAND VALUE US$ 15.4 Billion  YEAR-ON-YEAR CHA..

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China 2015: BRAND PROFILE | 9. PetroChina

COMPANY PetroChina Company, Ltd.  BRAND VALUE US$ 12.0 Billion  YEAR-ON-YEAR CHANGE -11%..

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China 2015: BRAND PROFILE | 10. Bank of China

COMPANY Bank of China, Ltd.  BRAND VALUE US$ 11.9 Billion Y EAR-ON-YEAR CHANGE -13%  HE..

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China 2015: BRAND PROFILE | 11. Ping An

COMPANY Ping An Insurance (Group) Company of China, Ltd. BRAND VALUE US$ 11.1 Billion  YEAR-O..

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China 2015: BRAND PROFILE | 12. China Life

COMPANY China Life Insurance Company, Ltd.  BRAND VALUE US$ 10.1 Billion  YEAR-ON-YEAR C..

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China 2015: BRAND PROFILE | 13. China Telecom

COMPANY China Telecom Corporation, Ltd.  BRAND VALUE US$ 9.9 Billion  YEAR-ON-YEAR CHANG..

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China 2015: BRAND PROFILE | 14. Moutai

COMPANY Kweichow Moutai Company, Ltd.  BRAND VALUE US$ 7.6 Billion  YEAR-ON-YEAR CHANGE ..

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China 2015: BRAND PROFILE | 15. China Merchants Bank

COMPANY China Merchants Bank Company, Ltd. BRAND VALUE US$ 5.7 Billion  YEAR-ON-YEAR CHANGE -..

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China 2015: BRAND PROFILE | 16. China Unicom

COMPANY China Unicom Hong Kong, Ltd.  BRAND VALUE US$ 5.5 Billion  YEAR-ON-YEAR CHANGE 2..

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China 2015: BRAND PROFILE | 17. Yili

COMPANY Inner Mongolia Yili Industrial Group Company, Ltd.  BRAND VALUE US$ 5.1 Billion YEAR..

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China 2015: BRAND PROFILE | 18. Mengniu

COMPANY China Mengniu Dairy Company, Ltd.  BRAND VALUE US$ 4.9 Billion  YEAR-ON-YEAR CHA..

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China 2015: BRAND PROFILE | 19. Air China

COMPANY Air China, Ltd.  BRAND VALUE US$ 3.9 Billion  YEAR-ON-YEAR CHANGE 6%  HEAD..

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China 2015: BRAND PROFILE | 20. Bank of Communications Company

COMPANY Bank of Communications Company, Ltd. BRAND VALUE US$ 3.8 Billion  YEAR-ON-YEAR CHANGE..

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China 2015: BRAND PROFILE | 21. Lenovo

COMPANY Lenovo Group, Ltd.  BRAND VALUE US$ 3.3 Billion  YEAR-ON-YEAR CHANGE 26%  ..

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China 2015: BRAND PROFILE | 22. CPIC

COMPANY China Pacific Insurance (Group) Company, Ltd. BRAND VALUE US$ 3.2 Billion  YEAR-ON-YE..

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China 2015: BRAND PROFILE | 23. China Minsheng Bank

COMPANY China Minsheng Banking Corporation, Ltd. BRAND VALUE US$3.1 Billion  YEAR-ON-YEAR CHA..

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China 2015: BRAND PROFILE | 24. Yunnan Baiyao

COMPANY Yunnan Baiyao Group Company, Ltd.  BRAND VALUE US$ 2.7 Billion  YEAR-ON-YEAR CHA..

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China 2015: BRAND PROFILE | 25. Shuanghui

COMPANY Henan Shuanghui Investment and Development Company, Ltd.  BRAND VALUE US$ 2.7 Billion&..

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China 2015: BRAND PROFILE | 26. Vanke

COMPANY China Vanke Company, Ltd.  BRAND VALUE US$ 2.6 Billion  YEAR-ON-YEAR CHANGE 1%&n..

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China 2015: BRAND PROFILE | 27. PICC

COMPANY PICC Property and Casualty Company, Ltd. BRAND VALUE US$ 2.4 Billion  YEAR-ON-YEAR CH..

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China 2015: BRAND PROFILE | 28. China Eastern Airlines

COMPANY China Eastern Airlines Corporation, Ltd.  BRAND VALUE US$ 2.0 Billion  YEAR-ON-Y..

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China 2015: BRAND PROFILE | 30. Haier

Haier entered strategic partnerships, including one with Alibaba, in which the appliance maker provi..

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China 2015: BRAND PROFILE | 31. Tsingtao Beer

To maintain leadership during a period of slowing domestic beer consumption and intensifying interna..

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China 2015: BRAND PROFILE | 32. Gree

A leading air conditioner and white goods maker and marketer, Gree focuses on building applianc..

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China 2015: BRAND PROFILE | 33. Poly Real Estate

Poly Real Estate opened 19 new projects during the first half of 2014, mostly in major markets, ofte..

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China 2015: BRAND PROFILE | 34. China Southern Airlines

China Southern Airlines concentrated on brand building and operational improvements during the first..

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China 2015: BRAND PROFILE | 35. Midea

Midea improved revenue and profit with innovative advances in consumer appliances, both large and sm..

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China 2015: BRAND PROFILE | 36. 360

The Internet security company introduced several mobile search products during the first half of 201..

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China 2015: BRAND PROFILE | 37. Letv

Letv is a streaming video site that also produces its own branded smart TV. The company planned to ..

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China 2015: BRAND PROFILE | 38. Evergrande Real Estate

The company continued to open new properties and experience positive financial results, despite gove..

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China 2015: BRAND PROFILE | 39. Yanghe

Yanghe introduced new products, expanded its international presence and developed an ecommerce busin..

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China 2015: BRAND PROFILE | 40. Country Garden

In June 2014, Country Garden opened its first property outside of Asia, a residential development in..

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China 2015: BRAND PROFILE | 41. BYD

A leader in the production and marketing of electric and hybrid vehicles, BYD benefited from governm..

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China 2015: BRAND PROFILE | 42. New China Life

Business improved significantly, around a customer centric approach to meeting customer current dema..

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China 2015: BRAND PROFILE | 43. Tong Ren Tang

Tong Ren Tang launched an online medicine store during 2014, selling Tong Ren Tang over-the-counter ..

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China 2015: BRAND PROFILE | 44. Ctrip

Both accommodation and transportation booking increased substantially during the first half of 2014,..

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China 2015: BRAND PROFILE | 45. New Oriental

New Oriental established an online education joint venture with Internet giant Tencent. The venture..

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China 2015: BRAND PROFILE | 46. NetEase

Mobile games, advertising and ecommerce contributed to NetEase’s positive financial results, w..

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China 2015: BRAND PROFILE | 47. Sina

A leading Internet portal and media company, Sina conducted an IPO (Initial Public Offering) of Weib..

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China 2015: BRAND PROFILE | 48. ZTE

A maker of telecommunications equipment and systems, ZTE focused on developing new opportunities in ..

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China 2015: BRAND PROFILE | 49. Bright Dairy

Several Bright Dairy initiatives sought to ensure an adequate supply of milk at reasonable cost and ..

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China 2015: BRAND PROFILE | 50. ChangYu

ChangYu shifted its promotion focus to less expensive wines and brandies, in reaction to declining c..

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China 2015: BRAND PROFILE | 51. Snow Beer

Snow Beer volume increased 5 percent during the first half of 2014. Promotions and capacity drove gr..

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China 2015: BRAND PROFILE | 52. Harbin Beer

Harbin Beer used its official sponsorship of the FIFA World Cup to build its profile and market shar..

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China 2015: BRAND PROFILE | 53. Wu Liang Ye

Wu Liang Ye is looking overseas for sales growth as the domestic demand for baijiu, the traditional ..

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China 2015: BRAND PROFILE | 54. Baiyunshan

The company focused on building and unifying its many brands under a collective strategy, and engagi..

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China 2015: BRAND PROFILE | 55. Dabao

Dabao introduced new packaging designed to be more stylish, modern and youthful. The renewed look pr..

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China 2015: BRAND PROFILE | 56. Belle

dThis well-known footwear, sportswear and apparel retailer, with over 19,000 stores in mainland Chin..

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China 2015: BRAND PROFILE | 57. CR Sanjiu

CR Sanjiu sponsored the first season of one of China’s popular reality shows, “Wher..

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China 2015: BRAND PROFILE | 58. Luzhou Laojiao

Luzhou Laojiao lowered the price of its premium baijiu, Guojiao 1573, and launched three new mid- ra..

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China 2015: BRAND PROFILE | 59. Hainan Airlines

Hainan Airlines introduced non-stop service between Beijing and Boston, an important destination bec..

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China 2015: BRAND PROFILE | 60. Lao Feng Xiang

In a bold initiative that places the brand center stage globally, jewelry retailer Lao Feng Xiang pr..

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China 2015: BRAND PROFILE | 61. Great Wall

One of China’s earliest car brands, Great Wall is best known for its popular SUV models. It sp..

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China 2015: BRAND PROFILE | 62. Longfor

Longfor experienced strong property sales and rental results during 2013. As the real estate market ..

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China 2015: BRAND PROFILE | 63. Industrial Bank

Industrial Bank focused on enhancing its brand image, one of the bank’s five transfo..

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China 2015: BRAND PROFILE | 64. Gemdale

Gemdale adjusted its residential product offering to appeal more to first-time homebuyers, base..

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China 2015: BRAND PROFILE | 65. Robam

Robam focused on expanding its sales channels, which include specialty stores, TV shopping, architec..

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China 2015: BRAND PROFILE | 66. Home Inn

In an effort to strengthen leadership of the budget hotel segment, Home Inn has been adding hotels a..

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China 2015: BRAND PROFILE | 67. Yanjing Beer

Yanjing Beer continued to focus on increasing sales of its mid- range beers and its distribution in ..

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China 2015: BRAND PROFILE | 68. Yonghui Superstores

A leading hypermarket chain, Yonghui Superstores agreed to sell a 20 percent stake in the compa..

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China 2015: BRAND PROFILE | 69. R&F Properties

R&F Properties entered its first joint venture outside of China, with a large land purchase in J..

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China 2015: BRAND PROFILE | 70. Sanquan

The company launched a new business called Sanquan Fresh, which integrates online ordering and offli..

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China 2015: BRAND PROFILE | 71. Anta

Sales growth in ecommerce and children’s products drove strong profit improvement, following a..

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China 2015: BRAND PROFILE | 72. SOHO China

Demand for prime office space in Beijing and Shanghai drove Soho China’s strong sales and prof..

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China 2015: BRAND PROFILE | 74. Eastern Gold Jade

Jewelry retailer Eastern Gold Jade introduced new jade products and expanded its presence in fi..

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China 2015: BRAND PROFILE | 75. Suofeiya

Known as a maker and marketer of bedroom wardrobes, Suofeiya opened the first of an estimated 1..

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China 2015: BRAND PROFILE | 76. Gujing Gong Jiu

As government restrictions on extravagant official entertainment continued to depress the baijiu ind..

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China 2015: BRAND PROFILE | 77. China Everbright Bank

China Everbright Bank was listed on the Hong Kong Stock Exchange in December 2013, a development tha..

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China 2015: BRAND PROFILE | 78. Hanting

The China Lodging Group operated 1,669 hotels in 270 cities at end of the first half of 2014, and ov..

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China 2015: BRAND PROFILE | 79. Pearl River

Pearl River accelerated its effort to claim leadership in the premium beer sector. While marketing i..

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China 2015: BRAND PROFILE | 80. Tata

A fashion shoe brand, Tata is styled for young urban women. It’s one of the footwear brands ow..

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China 2015: BRAND PROFILE | 81. Quanjude

Quanjude streamlined its menu, redesigned the layout of some of its restaurants and focused expansio..

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China 2015: BRAND PROFILE | 82. Hisense

The home appliance company introduced innovative smart technology and energy-saving features to driv..

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China 2015: BRAND PROFILE | 83. Fortune

A leading cooking oil brand, Fortune initiated several marketing campaigns to drive sales and reinfo..

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China 2015: BRAND PROFILE | 84. Greentown China

Greentown China planned to sell a minority stake of about 24 percent to Sunac China, ..

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China 2015: BRAND PROFILE | 85. Ming Jewelry

Ming Jewelry added 18 company- operated stores and 64 franchise locations during the first half ..

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China 2015: BRAND PROFILE | 86. Sohu.com

Rapid increase in mobile use, driven in part by the launch of the Tencent WeChat search function, pr..

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China 2015: BRAND PROFILE | 87. Supor

A leading cookware manufacturer, Supor recently built facilities for producing stainless steel and c..

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China 2015: BRAND PROFILE | 88. China Taiping

The company gained additional profit when it acquired all of the insurance- related businesses from ..

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China 2015: BRAND PROFILE | 89. Youngor

A maker and retailer of men’s apparel, Youngor focused on product innovations that c..

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China 2015: BRAND PROFILE | 90. Zhong Hua

Zhong Hua launched a new marketing campaign with a slogan that connected the power of a bright smile..

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China 2015: BRAND PROFILE | 91. China Overseas Property

China Overseas Property, which focuses primarily on building premium residential projects, opened it..

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China 2015: BRAND PROFILE | 92. Xueersi

A provider of after-school tutoring services, Xueersi opened more locations, reaching its current go..

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China 2015: BRAND PROFILE | 93. CITS

To meet the changing expectations of customers who increasingly book their transportation and a..

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China 2015: BRAND PROFILE | 94. Jinjiang Inn

Reservations made on the Jinjiang Inn website increased 86 percent during the first half of 201..

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China 2015: BRAND PROFILE | 95. Yihaodian

An online grocer, in which Walmart owns a majority share, Yihaodian expanded its product range and s..

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China 2015: BRAND PROFILE | 96. Semir

In acquiring major stakes in children’s education companies, Semir initiated a strategic shift..

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China 2015: BRAND PROFILE | 97. Septwolves

Septwolves focused on design innovation, inviting three international designers to create distinctiv..

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China 2015: BRAND PROFILE | 98. TCL

TCL Multimedia announced a strategic transformation from product maker to provider of multimedi..

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China 2015: BRAND PROFILE | 99. Yonghe King

Yonghe King focused on improving customer satisfaction in its fast food restaurants and refining its..

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China 2015: BRAND PROFILE | 100. Yashili

Yashili enhanced its marketing strategy with a membership program designed to learn more about custo..

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China 2015: CATEGORY UPDATES | Insurance

Insurance (-10%) Insurance brands added agents and strengthened various selling channels in an effo..

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China 2015: CATEGORY UPDATES | Jewelry Retailer

Jewelry Retailer (-2%) Jewelry retail continued to benefit from China’s growing affluenc..

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China 2015: CATEGORY UPDATES | Oil and Gas

Oil and Gas (+4%) Along with slower economic growth, political forces pressured a category consider..

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China 2015: CATEGORY UPDATES | Personal Care

Personal Care (+4%) The personal care category continued to expand, reflecting the interests and th..

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China 2015: CATEGORY UPDATES | Real Estate

Real Estate (0%) To rebalance the economy, and avoid a real estate bubble, the government slowed ho..

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China 2015: CATEGORY UPDATES | Retail

Retail (+3,827%) The BrandZTM Top 100 Most Valuable Chinese Brands2015, includes four retail brands..

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China 2015: CATEGORY UPDATES | Technology

Technology (+78%) Technology surpassed banks this year as the category contributing the largest sha..

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China 2015: CATEGORY UPDATES | Telecom Providers

Telecom Providers (-4%) Consumer adaption of mobile drove the telecom provider category. Mobile sur..

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China 2015: CATEGORY GROWTH

Of the 21 product and service categories tracked in BrandZTM Top 100 Most Valuable Chinese Brands, 1..

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China 2015: CATEGORY UPDATES | Alcohol

Alcohol (-22%) BAIJIU BRANDS PURSUE NEW STRATEGIES TO STIMULATE DEMAND Demand for baijiu continued..

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China 2015: CATEGORY UPDATES | Apparel

Apparel (-37%) FOREIGN COMPETITORS ADD TO PROBLEMS OF SLOWER GROWTH Many Chinese sportswear brands..

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China 2015: CATEGORY UPDATES | Banks

Banks (-16%) The banks category adjusted to a combination of pressures that negatively impacted res..

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China 2015: CATEGORY UPDATES | Travel Agencies

Travel Agencies (+48%) Leisure travel continued to drive category growth, even as business travel s..

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China 2015: CATEGORY UPDATES | Catering

Catering (+18%) More consumers are dining in restaurants as part of the Chinese middle class experi..

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China 2015: CATEGORY UPDATES | Education

Education (+57%) The education category continued to benefit from a cultural commitment to learning..

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China 2015: CATEGORY UPDATES | Furniture

Furniture (-1%) The furniture industry benefited from urbanization and household formation. The gro..

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China 2015: CATEGORY UPDATES | Home Appliances

Home Appliances (+20%) In an unfavorable climate of higher interest rates and slower real estate de..

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China 2015: CATEGORY UPDATES | Hotels

Hotels (0%) Although hampered by slower economic growth and reduced government business travel spen..

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China 2015: INSIGHTS | MOBILE

Rebekah Pothaar APAC Digital Strategist Blue Hive, Asia Pacific  rebekah.pothaar@thebluehive..

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China 2015: INSIGHTS | QUALITY

Jeff McFarland Director of Strategy Landor Associates,  Greater China  jeff.mcfarland@l..

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China 2015: INSIGHTS | DIGITAL

Saurabh Sharma Head of Planning Ogilvy & Mather, Beijing  saurabh.sharma@ogilvy.com&..

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China 2015: INSIGHTS | REBALANCING

Peter Mack Executive Director Landor Associates  Greater China  peter.mack@landor.com&n..

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China 2015: INSIGHTS | TRUST

Michael Smollan CEO Smollan,  China  smollanm@smollan.co.za  We know the consumer..

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China 2015: INSIGHTS | DIGITAL

Peony Wu Chief Digital Officer Ogilvy & Mather,  China  peony.wu@ogilvy.com  ..

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China 2015: INSIGHTS | SOCIAL MEDIA

Simon Li General Manager Kantar Health China  simon.li@kantarhealth.com  Traditionall..

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China 2015: INSIGHTS | CUSTOMER EXPERIENCE

Mark Englehart Evans Senior APAC Digital Strategist Blue Hive,  Asia Pacific  mark.evan..

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China 2015: INSIGHTS | ECOMMERCE

Shuang Xu Director of Corporate and Public Affairs  Burson-Marsteller,  China  sh..

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China 2015: INSIGHTS | SOCIAL SHOPPING

Gannon Osburn APAC Campaign Planner  Blue Hive,  Asia Pacific  gannon.osburn@theb..

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China 2015: INSIGHTS | PURCHASING BEHAVIOR

Jason Yu General Manager  Kantar Worldpanel,  China jason.yu@ctrchina.cn  Slower ..

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China 2015: INSIGHTS | MOBILE

Dan Ingall Managing Director  JWT, Shanghai  daniel.ingall@jwt.com Innovation has..

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China 2015: INSIGHTS | MULTINATIONALS

Douglas Dew Practice Leader of Public and Corporate Affairs  Burson-Marsteller,  China ..

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China 2015: INSIGHTS | EMOTION

Monica Lee CEO Greater China  Brand Union  monica.lee@brandunion.com China creates pol..

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China 2015: INSIGHTS | HUMOR

Panos Dimitropoulos Account Director,  Cultural Insight Added Value,  Shanghai  p..

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China 2015: INSIGHTS | Spotlight on Digital

Michael Zhang Strategy Officer  GroupM,  China  michael.zhang@groupm.com To buil..

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China 2015: INSIGHTS | Spotlight on Digital..

  Luo Xiaoting Senior Vice President  Hill+Knowlton Strategies,  China  l..

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China 2015: INSIGHTS | Spotlight on Digital.

Zita Wang Digital Account Director  Cohn&Wolfe  zita.wang@cohnwolfe.com  Data..

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China 2015: INSIGHTS | Spotlight on Digital...

Yi Li Consulting Director,  Insights and Analysis  OgilvyOne  yi.li@ogilvy.com&nb..

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China 2015: THOUGHT LEADERSHIP | Brand China

Marketers need to mind the gap For Brand China, the challenge to move up the value chain and create..

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China 2015: CATEGORY UPDATES | Health Care

Health Care (+1%) Health care reform and heavy competition were among the factors that slowed value..

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China 2015: INSIGHTS | BUZZ AND BEYOND

Joe Peng National Digital Practice Leader  Burson-Marsteller,  China joe.peng@bm.com D..

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China 2015: BRAND PROFILE | 73. Metersbonwe

Metersbonwe launched a three-year store remodeling program aimed at strengthening its market positio..

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China 2015: CATEGORY UPDATES | Airlines

Airlines (+7%) AIRLINES IMPROVE SERVICE AS TOURISM DRIVES GROWTH Airlines enjoyed healthy grow..

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China 2015: CATEGORY UPDATES | Cars

Cars (+141%) China’s car industry continued steady growth. Passenger car sales rose 10.2 pe..

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China 2015: CATEGORY UPDATES | Food and Dairy

Food and Dairy (+14%) Food and dairy brands launched initiatives to address the category’s ..

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