Short Cuts
Highlights
BrandZ™ Top 100 Most Valuable Chinese Brands 2015 Report
BrandZ™ Top 100 Most Valuable Chinese Brands 2015 Reports Click here to download English.. Read more
China 2015: HIGHLIGHTS | Take Aways
DEFINE CLEAR BRAND BUILDING PRACTICES 1. DEVELOP MEANINGFULLY DIFFERENT BRANDS .. Read more
China 2015: OVERVIEW | Key Results
THE BRANDS The BrandZTM Top 100 Most Valuable Chinese Brands 2015 increased 22 percent in tota.. Read more
China 2015: HIGHLIGHTS | Cross Category Trends
MOBILE: More brands interact on mobile devices Mobile phone users totaled over 1.2 billion, .. Read more
Thought Leadership & Analysis
China 2015: OVERVIEW| Eligibility criteria and definitions
ELIGIBILITY CRITERIA Brands included in the BrandZTM Top 100 Most Valuable Chinese Brands meet four.. Read more
China 2015: OVERVIEW |Stock portfolios of the most valuable Chinese brands outperform market
Two portfolios of the BrandZTM Most Valuable Chinese Brands 2015 significantly outperformed the MSCI.. Read more
China 2015: OVERVIEW | Market-Driven vs. SOE Brands
The value of market-driven brands in the BrandZTM Top 100 Most Valuable Chinese Brands increased 97 .. Read more
China 2015: OVERVIEW | Chinese vs. MNC Brands
Chinese brands have narrowed the gap. Consumers now see less difference between Chinese brands and m.. Read more
China 2015: OVERVIEW | 5-Year Growth
The BrandZTM Top 100 Most Valuable Chinese Brands 2015 marks the fifth anniversary of the BrandZTM C.. Read more
China 2015: BACKGROUND | Media Spending
Total media spending is expected to reach ¥524.8 billion ($85.7 billion) in 2015, double the level.. Read more
China 2015: MARKET DYNAMICS | Brand Extension
Brand extension is becoming more prevalent in China as the market and consumers evolve and brands se.. Read more
China 2015: MARKET DYNAMICS | Innovation
Technology and retail – categories comprised primarily of market-driven brands – produce the bra.. Read more
China 2015: MARKET DYNAMICS | Digitization
Chinese brands are digitizing rapidly, sometimes leapfrogging brands in developed markets, as digiti.. Read more
China 2015: MARKET DYNAMICS | Going Global
A year ago Alibaba was unknown in the West. Today it’s the most publicized example of a Chinese br.. Read more
China 2015: MARKET DYNAMICS | Trust
After a period of decline, Chinese consumer trust in brands has stabilized. Trust isn’t rebounding.. Read more
China 2015: BRAND CHINA | Consumer Perceptions
During China’s rapid economic rise over the past 30 years, western consumers viewed Chinese brands.. Read more
China 2015: CHINESE DREAM | The role of brands
Soon after ascending to head of the Chinese Communist Party, in 2012, President Xi Jinping articulat.. Read more
China 2015: TOP PERFORMERS | Brand Newcomers
Eight brands, from five categories, appear for the first time in the BrandZTM Top 100 Most Valuable .. Read more
China 2015: TOP PERFORMERS | Brand Value Growth
Market responsiveness, rather than size or government support, today drives brand value growth in Ch.. Read more
China 2015: TOP PERFORMERS | Brand Contribution
Brand contribution measures the impact of brand alone, without financials or other factors, in the m.. Read more
China 2015: THOUGHT LEADERSHIP | Brand China
1. THE ADVANTAGE GAP There are many gaps between how consumers from various countries view Chinese b.. Read more
China 2015: THOUGHT LEADERSHIP | O2O
Kow Kuanhua General Manager, Greater China Lightspeed GMI kkow@lightspeedresearch.com Ident.. Read more
China 2015: THOUGHT LEADERSHIP | Chinese Dream
David Roth CEO The Store WPP EMEA and Asia david.roth@wpp.com Chinese culture shapes brand buil.. Read more
China 2015: THOUGHT LEADERSHIP | Luxury
Marcel Chu Director, Marketing Communications, Shanghai Hill+Knowlton Strategie.. Read more
China 2015: THOUGHT LEADERSHIP | Digital
Craig Watts General Manager Digital Intelligence GroupM Interaction China craig.watts@gro.. Read more
China 2015: THOUGHT LEADERSHIP | Going Global
Eden Chen Training Manager Ogilvy & Mather, China eden.chen@ogilvy.com .. Read more
Airlines (+7%) AIRLINES IMPROVE SERVICE AS TOURISM DRIVES GROWTH Airlines enjoyed healthy growth, d.. Read more
China 2015: INSIGHTS | PURCHASING BEHAVIOR
Sophie Shen General Manager, Media and Consumption Behavior CTR CNRS-TGI shenying@ctrchina.cn .. Read more
China 2015: BRAND PROFILE | 29. Suning
COMPANY Suning Commerce Group Company, Ltd. BRAND VALUE US$ 2.0 Billion YEAR-ON-YEAR CHANGE 24%.. Read more
China 2015: BRAND BUILDING BEST PRACTICES | Ecommerce
FIgo Yang CEO Polestar yangfei@cpjidi.com Allen L.. Read more
China 2015: BRAND BUILDING BEST PRACTICES | Gamification
Favorable factors will converge in 2015 Eden Chen Training Manager Ogilvy & Mather.. Read more
China 2015: BRAND BUILDING BEST PRACTICES | Premiumization
Strong concepts will drive growth as categories mature Premiumization. For manufacturers it’s freq.. Read more
China 2015: BRAND BUILDING BEST PRACTICES | Premiumization
But brands must shape messages for multiscreen viewing According to the China Internet Network Info.. Read more
China 2015: BRAND BUILDING BEST PRACTICES | Trust
Consumers listen to their peers The erosion of consumer trust in both Chinese and foreign brands.. Read more
China 2015: BRAND BUILDING BEST PRACTICES | Brand-Led Organizations
And they deliver long-term positive impact China is becoming a genuine brand land. We are now floode.. Read more
China 2015: RESOURCES | BrandZTM Brand Valuation Methodology
Introduction The brands that appear in this report are the most valuable in China. They were s.. Read more
China 2015: RESOURCES | The Valuation Process
Step 1: Calculating Financial Value Part A We start with the corporation. In some cases, a corpora.. Read more
China 2015: RESOURCES | Methodology
All brand valuation methodologies are similar - up to a point. All methodologies use financial resea.. Read more
China 2015: RESOURCES | CHINA TOP 100 TEAM
Amandine Bavent Amandine Bavent is a BrandZ Valuation Manager for Millward Brown. She manages the .. Read more
China 2015: CATEGORY UPDATES | Banks
Banks (-16%) The banks category adjusted to a combination of pressures that negatively impacted resu.. Read more
A decade ago, Chinese consumers preferred Western brands. Western brands were well known and trusted.. Read more
The 1,000% Lesson From China: Innovate to Grow Brand Love
A decade ago, there was only one brand from China in the BrandZ™ Top 100 Most Valuable Global Br.. Read more
China 2015: OVERVIEW | Welcome
59% five-year growth outpaces BrandZTM Global Top 100 This is the fifth anniversary edition of our .. Read more
China 2015: OVERVIEW | Key Themes
Brand value increases 22 percent continuing 5-year growth tend Chinese brands have come of age. Ov.. Read more
China 2015: OVERVIEW | Consumers spark brand creativity and innovation
MARKET-DRIVEN BRANDS DOMINATE VALUE GROWTH Only five years ago, the BrandZTM Top 5 Most Valuable Ch.. Read more
China 2015: BRAND PROFILE | 1. Tencent
COMPANY Tencent Holdings, Ltd. BRAND VALUE US$ 66.1 Billion YEAR-ON-YEAR CHANGE 95%&nb.. Read more
China 2015: BRAND PROFILE | 2. Alibaba
COMPANY Alibaba Group Holding, Ltd. BRAND VALUE US$ 59.7 Billion YEAR-ON-YEAR CHANGE N.. Read more
China 2015: BRAND PROFILE | 3. China Mobile
COMPANY China Mobile, Ltd. BRAND VALUE US$ 55.9 Billion YEAR-ON-YEAR CHANGE -9% .. Read more
China 2015: BRAND PROFILE | 4. ICBC
ICBC focused its lending activity on sectors that expand China’s economy, including construc.. Read more
China 2015: BRAND PROFILE | 5. Baidu
COMPANY Baidu, Inc. BRAND VALUE US$ 30.9 Billion YEAR-ON-YEAR CHANGE 55% HEADQUARTERS Beijing .. Read more
China 2015: BRAND PROFILE | 6. China Construction Bank
COMPANY China Construction Bank Corporation BRAND VALUE US$ 21.0 Billion YEAR-ON-YEAR.. Read more
China 2015: BRAND PROFILE | 7. Sinopec
COMPANY China Petroleum & Chemical Corporation BRAND VALUE US$ 15.5 Billion YEAR-ON-YEAR.. Read more
China 2015: BRAND PROFILE | 8. Agricultural Bank of China
COMPANY Agricultural Bank of China, Ltd. BRAND VALUE US$ 15.4 Billion YEAR-ON-YEAR C.. Read more
China 2015: BRAND PROFILE | 9. PetroChina
COMPANY PetroChina Company, Ltd. BRAND VALUE US$ 12.0 Billion YEAR-ON-YEAR CHANGE -1.. Read more
China 2015: BRAND PROFILE | 10. Bank of China
COMPANY Bank of China, Ltd. BRAND VALUE US$ 11.9 Billion Y EAR-ON-YEAR CHANGE -13% .. Read more
China 2015: BRAND PROFILE | 11. Ping An
COMPANY Ping An Insurance (Group) Company of China, Ltd. BRAND VALUE US$ 11.1 Billion YEAR.. Read more
China 2015: BRAND PROFILE | 12. China Life
COMPANY China Life Insurance Company, Ltd. BRAND VALUE US$ 10.1 Billion YEAR-ON-YEAR.. Read more
China 2015: BRAND PROFILE | 13. China Telecom
COMPANY China Telecom Corporation, Ltd. BRAND VALUE US$ 9.9 Billion YEAR-ON-YEAR CHA.. Read more
China 2015: BRAND PROFILE | 14. Moutai
COMPANY Kweichow Moutai Company, Ltd. BRAND VALUE US$ 7.6 Billion YEAR-ON-YEAR CHANG.. Read more
China 2015: BRAND PROFILE | 15. China Merchants Bank
COMPANY China Merchants Bank Company, Ltd. BRAND VALUE US$ 5.7 Billion YEAR-ON-YEAR CHANGE.. Read more
China 2015: BRAND PROFILE | 16. China Unicom
COMPANY China Unicom Hong Kong, Ltd. BRAND VALUE US$ 5.5 Billion YEAR-ON-YEAR CHANGE.. Read more
China 2015: BRAND PROFILE | 17. Yili
COMPANY Inner Mongolia Yili Industrial Group Company, Ltd. BRAND VALUE US$ 5.1 Billion YE.. Read more
China 2015: BRAND PROFILE | 18. Mengniu
COMPANY China Mengniu Dairy Company, Ltd. BRAND VALUE US$ 4.9 Billion YEAR-ON-YEAR C.. Read more
China 2015: BRAND PROFILE | 19. Air China
COMPANY Air China, Ltd. BRAND VALUE US$ 3.9 Billion YEAR-ON-YEAR CHANGE 6% HE.. Read more
China 2015: BRAND PROFILE | 20. Bank of Communications Company
COMPANY Bank of Communications Company, Ltd. BRAND VALUE US$ 3.8 Billion YEAR-ON-YEAR CHAN.. Read more
China 2015: BRAND PROFILE | 21. Lenovo
COMPANY Lenovo Group, Ltd. BRAND VALUE US$ 3.3 Billion YEAR-ON-YEAR CHANGE 26% .. Read more
China 2015: BRAND PROFILE | 22. CPIC
COMPANY China Pacific Insurance (Group) Company, Ltd. BRAND VALUE US$ 3.2 Billion YEAR-ON-YE.. Read more
China 2015: BRAND PROFILE | 23. China Minsheng Bank
COMPANY China Minsheng Banking Corporation, Ltd. BRAND VALUE US$3.1 Billion YEAR-ON-YEAR C.. Read more
China 2015: BRAND PROFILE | 24. Yunnan Baiyao
COMPANY Yunnan Baiyao Group Company, Ltd. BRAND VALUE US$ 2.7 Billion YEAR-ON-YEAR C.. Read more
China 2015: BRAND PROFILE | 25. Shuanghui
COMPANY Henan Shuanghui Investment and Development Company, Ltd. BRAND VALUE US$ 2.7 Billio.. Read more
China 2015: BRAND PROFILE | 26. Vanke
COMPANY China Vanke Company, Ltd. BRAND VALUE US$ 2.6 Billion YEAR-ON-YEAR CHANGE 1%.. Read more
China 2015: BRAND PROFILE | 27. PICC
COMPANY PICC Property and Casualty Company, Ltd. BRAND VALUE US$ 2.4 Billion YEAR-ON-YEAR .. Read more
China 2015: BRAND PROFILE | 28. China Eastern Airlines
COMPANY China Eastern Airlines Corporation, Ltd. BRAND VALUE US$ 2.0 Billion YEAR-ON.. Read more
China 2015: BRAND PROFILE | 30. Haier
Haier entered strategic partnerships, including one with Alibaba, in which the appliance maker pro.. Read more
China 2015: BRAND PROFILE | 31. Tsingtao Beer
To maintain leadership during a period of slowing domestic beer consumption and intensifying inter.. Read more
China 2015: BRAND PROFILE | 32. Gree
A leading air conditioner and white goods maker and marketer, Gree focuses on building applia.. Read more
China 2015: BRAND PROFILE | 33. Poly Real Estate
Poly Real Estate opened 19 new projects during the first half of 2014, mostly in major markets, of.. Read more
China 2015: BRAND PROFILE | 34. China Southern Airlines
China Southern Airlines concentrated on brand building and operational improvements during the fir.. Read more
China 2015: BRAND PROFILE | 35. Midea
Midea improved revenue and profit with innovative advances in consumer appliances, both large and .. Read more
China 2015: BRAND PROFILE | 36. 360
The Internet security company introduced several mobile search products during the first half of 2.. Read more
China 2015: BRAND PROFILE | 37. Letv
Letv is a streaming video site that also produces its own branded smart TV. The company planned t.. Read more
China 2015: BRAND PROFILE | 38. Evergrande Real Estate
The company continued to open new properties and experience positive financial results, despite go.. Read more
China 2015: BRAND PROFILE | 39. Yanghe
Yanghe introduced new products, expanded its international presence and developed an ecommerce bus.. Read more
China 2015: BRAND PROFILE | 40. Country Garden
In June 2014, Country Garden opened its first property outside of Asia, a residential development .. Read more
China 2015: BRAND PROFILE | 41. BYD
A leader in the production and marketing of electric and hybrid vehicles, BYD benefited from gover.. Read more
China 2015: BRAND PROFILE | 42. New China Life
Business improved significantly, around a customer centric approach to meeting customer current de.. Read more
China 2015: BRAND PROFILE | 43. Tong Ren Tang
Tong Ren Tang launched an online medicine store during 2014, selling Tong Ren Tang over-the-counte.. Read more
China 2015: BRAND PROFILE | 44. Ctrip
Both accommodation and transportation booking increased substantially during the first half of 201.. Read more
China 2015: BRAND PROFILE | 45. New Oriental
New Oriental established an online education joint venture with Internet giant Tencent. The ventu.. Read more
China 2015: BRAND PROFILE | 46. NetEase
Mobile games, advertising and ecommerce contributed to NetEase’s positive financial results,.. Read more
China 2015: BRAND PROFILE | 47. Sina
A leading Internet portal and media company, Sina conducted an IPO (Initial Public Offering) of We.. Read more
China 2015: BRAND PROFILE | 48. ZTE
A maker of telecommunications equipment and systems, ZTE focused on developing new opportunities i.. Read more
China 2015: BRAND PROFILE | 49. Bright Dairy
Several Bright Dairy initiatives sought to ensure an adequate supply of milk at reasonable cost an.. Read more
China 2015: BRAND PROFILE | 50. ChangYu
ChangYu shifted its promotion focus to less expensive wines and brandies, in reaction to declining.. Read more
China 2015: BRAND PROFILE | 51. Snow Beer
Snow Beer volume increased 5 percent during the first half of 2014. Promotions and capacity drove .. Read more
China 2015: BRAND PROFILE | 52. Harbin Beer
Harbin Beer used its official sponsorship of the FIFA World Cup to build its profile and market sh.. Read more
China 2015: BRAND PROFILE | 53. Wu Liang Ye
Wu Liang Ye is looking overseas for sales growth as the domestic demand for baijiu, the traditiona.. Read more
China 2015: BRAND PROFILE | 54. Baiyunshan
The company focused on building and unifying its many brands under a collective strategy, and engagi.. Read more
China 2015: BRAND PROFILE | 55. Dabao
Dabao introduced new packaging designed to be more stylish, modern and youthful. The renewed look .. Read more
China 2015: BRAND PROFILE | 56. Belle
dThis well-known footwear, sportswear and apparel retailer, with over 19,000 stores in mainland Ch.. Read more
China 2015: BRAND PROFILE | 57. CR Sanjiu
CR Sanjiu sponsored the first season of one of China’s popular reality shows, “Wh.. Read more
China 2015: BRAND PROFILE | 58. Luzhou Laojiao
Luzhou Laojiao lowered the price of its premium baijiu, Guojiao 1573, and launched three new mid- .. Read more
China 2015: BRAND PROFILE | 59. Hainan Airlines
Hainan Airlines introduced non-stop service between Beijing and Boston, an important destination b.. Read more
China 2015: BRAND PROFILE | 60. Lao Feng Xiang
In a bold initiative that places the brand center stage globally, jewelry retailer Lao Feng Xiang .. Read more
China 2015: BRAND PROFILE | 61. Great Wall
One of China’s earliest car brands, Great Wall is best known for its popular SUV models. It .. Read more
China 2015: BRAND PROFILE | 62. Longfor
Longfor experienced strong property sales and rental results during 2013. As the real estate marke.. Read more
China 2015: BRAND PROFILE | 63. Industrial Bank
Industrial Bank focused on enhancing its brand image, one of the bank’s five trans.. Read more
China 2015: BRAND PROFILE | 64. Gemdale
Gemdale adjusted its residential product offering to appeal more to first-time homebuyers, ba.. Read more
China 2015: BRAND PROFILE | 65. Robam
Robam focused on expanding its sales channels, which include specialty stores, TV shopping, archit.. Read more
China 2015: BRAND PROFILE | 66. Home Inn
In an effort to strengthen leadership of the budget hotel segment, Home Inn has been adding hotels.. Read more
China 2015: BRAND PROFILE | 67. Yanjing Beer
Yanjing Beer continued to focus on increasing sales of its mid- range beers and its distribution i.. Read more
China 2015: BRAND PROFILE | 68. Yonghui Superstores
A leading hypermarket chain, Yonghui Superstores agreed to sell a 20 percent stake in the com.. Read more
China 2015: BRAND PROFILE | 69. R&F Properties
R&F Properties entered its first joint venture outside of China, with a large land purchase in.. Read more
China 2015: BRAND PROFILE | 70. Sanquan
The company launched a new business called Sanquan Fresh, which integrates online ordering and off.. Read more
China 2015: BRAND PROFILE | 71. Anta
Sales growth in ecommerce and children’s products drove strong profit improvement, following.. Read more
China 2015: BRAND PROFILE | 72. SOHO China
Demand for prime office space in Beijing and Shanghai drove Soho China’s strong sales and pr.. Read more
China 2015: BRAND PROFILE | 74. Eastern Gold Jade
Jewelry retailer Eastern Gold Jade introduced new jade products and expanded its presence in .. Read more
China 2015: BRAND PROFILE | 75. Suofeiya
Known as a maker and marketer of bedroom wardrobes, Suofeiya opened the first of an estimated .. Read more
China 2015: BRAND PROFILE | 76. Gujing Gong Jiu
As government restrictions on extravagant official entertainment continued to depress the baijiu i.. Read more
China 2015: BRAND PROFILE | 77. China Everbright Bank
China Everbright Bank was listed on the Hong Kong Stock Exchange in December 2013, a development t.. Read more
China 2015: BRAND PROFILE | 78. Hanting
The China Lodging Group operated 1,669 hotels in 270 cities at end of the first half of 2014, and .. Read more
China 2015: BRAND PROFILE | 79. Pearl River
Pearl River accelerated its effort to claim leadership in the premium beer sector. While marketing.. Read more
China 2015: BRAND PROFILE | 80. Tata
A fashion shoe brand, Tata is styled for young urban women. It’s one of the footwear brands .. Read more
China 2015: BRAND PROFILE | 81. Quanjude
Quanjude streamlined its menu, redesigned the layout of some of its restaurants and focused expans.. Read more
China 2015: BRAND PROFILE | 82. Hisense
The home appliance company introduced innovative smart technology and energy-saving features to dr.. Read more
China 2015: BRAND PROFILE | 83. Fortune
A leading cooking oil brand, Fortune initiated several marketing campaigns to drive sales and rein.. Read more
China 2015: BRAND PROFILE | 84. Greentown China
Greentown China planned to sell a minority stake of about 24 percent to Sunac China,&nbs.. Read more
China 2015: BRAND PROFILE | 85. Ming Jewelry
Ming Jewelry added 18 company- operated stores and 64 franchise locations during the first half&nb.. Read more
China 2015: BRAND PROFILE | 86. Sohu.com
Rapid increase in mobile use, driven in part by the launch of the Tencent WeChat search function, .. Read more
China 2015: BRAND PROFILE | 87. Supor
A leading cookware manufacturer, Supor recently built facilities for producing stainless steel and.. Read more
China 2015: BRAND PROFILE | 88. China Taiping
The company gained additional profit when it acquired all of the insurance- related businesses fro.. Read more
China 2015: BRAND PROFILE | 89. Youngor
A maker and retailer of men’s apparel, Youngor focused on product innovations that.. Read more
China 2015: BRAND PROFILE | 90. Zhong Hua
Zhong Hua launched a new marketing campaign with a slogan that connected the power of a bright smi.. Read more
China 2015: BRAND PROFILE | 91. China Overseas Property
China Overseas Property, which focuses primarily on building premium residential projects, opened .. Read more
China 2015: BRAND PROFILE | 92. Xueersi
A provider of after-school tutoring services, Xueersi opened more locations, reaching its current .. Read more
China 2015: BRAND PROFILE | 93. CITS
To meet the changing expectations of customers who increasingly book their transportation and.. Read more
China 2015: BRAND PROFILE | 94. Jinjiang Inn
Reservations made on the Jinjiang Inn website increased 86 percent during the first half of 2.. Read more
China 2015: BRAND PROFILE | 95. Yihaodian
An online grocer, in which Walmart owns a majority share, Yihaodian expanded its product range and.. Read more
China 2015: BRAND PROFILE | 96. Semir
In acquiring major stakes in children’s education companies, Semir initiated a strategic shi.. Read more
China 2015: BRAND PROFILE | 97. Septwolves
Septwolves focused on design innovation, inviting three international designers to create distinct.. Read more
China 2015: BRAND PROFILE | 98. TCL
TCL Multimedia announced a strategic transformation from product maker to provider of multime.. Read more
China 2015: BRAND PROFILE | 99. Yonghe King
Yonghe King focused on improving customer satisfaction in its fast food restaurants and refining i.. Read more
China 2015: BRAND PROFILE | 100. Yashili
Yashili enhanced its marketing strategy with a membership program designed to learn more about cus.. Read more
China 2015: CATEGORY UPDATES | Insurance
Insurance (-10%) Insurance brands added agents and strengthened various selling channels in an ef.. Read more
China 2015: CATEGORY UPDATES | Jewelry Retailer
Jewelry Retailer (-2%) Jewelry retail continued to benefit from China’s growing afflue.. Read more
China 2015: CATEGORY UPDATES | Oil and Gas
Oil and Gas (+4%) Along with slower economic growth, political forces pressured a category consid.. Read more
China 2015: CATEGORY UPDATES | Personal Care
Personal Care (+4%) The personal care category continued to expand, reflecting the interests and .. Read more
China 2015: CATEGORY UPDATES | Real Estate
Real Estate (0%) To rebalance the economy, and avoid a real estate bubble, the government slowed .. Read more
China 2015: CATEGORY UPDATES | Retail
Retail (+3,827%) The BrandZTM Top 100 Most Valuable Chinese Brands2015, includes four retail bran.. Read more
China 2015: CATEGORY UPDATES | Technology
Technology (+78%) Technology surpassed banks this year as the category contributing the largest s.. Read more
China 2015: CATEGORY UPDATES | Telecom Providers
Telecom Providers (-4%) Consumer adaption of mobile drove the telecom provider category. Mobile s.. Read more
Of the 21 product and service categories tracked in BrandZTM Top 100 Most Valuable Chinese Brands, 1.. Read more
China 2015: CATEGORY UPDATES | Alcohol
Alcohol (-22%) BAIJIU BRANDS PURSUE NEW STRATEGIES TO STIMULATE DEMAND Demand for baijiu continu.. Read more
China 2015: CATEGORY UPDATES | Apparel
Apparel (-37%) FOREIGN COMPETITORS ADD TO PROBLEMS OF SLOWER GROWTH Many Chinese sportswear bran.. Read more
China 2015: CATEGORY UPDATES | Banks
Banks (-16%) The banks category adjusted to a combination of pressures that negatively impacted res.. Read more
China 2015: CATEGORY UPDATES | Travel Agencies
Travel Agencies (+48%) Leisure travel continued to drive category growth, even as business travel.. Read more
China 2015: CATEGORY UPDATES | Cars
Cars (+141%) China’s car industry continued steady growth. Passenger car sales rose 10.2 pe.. Read more
China 2015: CATEGORY UPDATES | Catering
Catering (+18%) More consumers are dining in restaurants as part of the Chinese middle class expe.. Read more
China 2015: CATEGORY UPDATES | Education
Education (+57%) The education category continued to benefit from a cultural commitment to learni.. Read more
China 2015: CATEGORY UPDATES | Food and Dairy
Food and Dairy (+14%) Food and dairy brands launched initiatives to address the category’s .. Read more
China 2015: CATEGORY UPDATES | Furniture
Furniture (-1%) The furniture industry benefited from urbanization and household formation. The g.. Read more
China 2015: CATEGORY UPDATES | Home Appliances
Home Appliances (+20%) In an unfavorable climate of higher interest rates and slower real estate .. Read more
China 2015: CATEGORY UPDATES | Hotels
Hotels (0%) Although hampered by slower economic growth and reduced government business travel sp.. Read more
Rebekah Pothaar APAC Digital Strategist Blue Hive, Asia Pacific rebekah.pothaar@thebluehive.. Read more
China 2015: INSIGHTS | QUALITY
Jeff McFarland Director of Strategy Landor Associates, Greater China jeff.mcfarland.. Read more
China 2015: INSIGHTS | DIGITAL
Saurabh Sharma Head of Planning Ogilvy & Mather, Beijing saurabh.sharma@ogilvy.co.. Read more
China 2015: INSIGHTS | REBALANCING
Peter Mack Executive Director Landor Associates Greater China peter.mack@landor.com.. Read more
Michael Smollan CEO Smollan, China smollanm@smollan.co.za We know the consum.. Read more
China 2015: INSIGHTS | DIGITAL
Peony Wu Chief Digital Officer Ogilvy & Mather, China peony.wu@ogilvy.com .. Read more
China 2015: INSIGHTS | SOCIAL MEDIA
Simon Li General Manager Kantar Health China simon.li@kantarhealth.com Traditiona.. Read more
China 2015: INSIGHTS | CUSTOMER EXPERIENCE
Mark Englehart Evans Senior APAC Digital Strategist Blue Hive, Asia Pacific mark.ev.. Read more
China 2015: INSIGHTS | ECOMMERCE
Shuang Xu Director of Corporate and Public Affairs Burson-Marsteller, China .. Read more
China 2015: INSIGHTS | SOCIAL SHOPPING
Gannon Osburn APAC Campaign Planner Blue Hive, Asia Pacific gannon.osburn@th.. Read more
China 2015: INSIGHTS | PURCHASING BEHAVIOR
Jason Yu General Manager Kantar Worldpanel, China jason.yu@ctrchina.cn Slowe.. Read more
Dan Ingall Managing Director JWT, Shanghai daniel.ingall@jwt.com Innovation h.. Read more
China 2015: INSIGHTS | MULTINATIONALS
Douglas Dew Practice Leader of Public and Corporate Affairs Burson-Marsteller, Chin.. Read more
China 2015: INSIGHTS | EMOTION
Monica Lee CEO Greater China Brand Union monica.lee@brandunion.com China creates p.. Read more
Panos Dimitropoulos Account Director, Cultural Insight Added Value, Shanghai .. Read more
China 2015: INSIGHTS | Spotlight on Digital
Michael Zhang Strategy Officer GroupM, China michael.zhang@groupm.com To bu.. Read more
China 2015: INSIGHTS | Spotlight on Digital..
Luo Xiaoting Senior Vice President Hill+Knowlton Strategies, China l.. Read more
China 2015: INSIGHTS | Spotlight on Digital.
Zita Wang Digital Account Director Cohn&Wolfe zita.wang@cohnwolfe.com Da.. Read more
China 2015: INSIGHTS | Spotlight on Digital...
Yi Li Consulting Director, Insights and Analysis OgilvyOne yi.li@ogilvy.com&.. Read more
China 2015: THOUGHT LEADERSHIP | Brand China
Marketers need to mind the gap For Brand China, the challenge to move up the value chain and create.. Read more
China 2015: CATEGORY UPDATES | Health Care
Health Care (+1%) Health care reform and heavy competition were among the factors that slowed val.. Read more
China 2015: INSIGHTS | BUZZ AND BEYOND
Joe Peng National Digital Practice Leader Burson-Marsteller, China joe.peng@bm.com .. Read more
China 2015: BRAND PROFILE | 73. Metersbonwe
Metersbonwe launched a three-year store remodeling program aimed at strengthening its market pos.. Read more
China 2015: BRAND PROFILE | 73. Metersbonwe
Metersbonwe launched a three-year store remodeling program aimed at strengthening its market pos.. Read more
China 2015: CATEGORY UPDATES | Airlines
Airlines (+7%) AIRLINES IMPROVE SERVICE AS TOURISM DRIVES GROWTH Airlines enjoyed healthy .. Read more
