Improving content and user interactive experience are key by Jerman Zhang Managing Directo.. Read more
Valuable brands deliver superior shareholder returns In a year of uncertainty and change, o.. Read more
Market Bifurcation Confidence varies among consumers Middle class consumers showe.. Read more
1. Pair insight with innovation Brands with deep insight about consumer desires enjoyed a market ad.. Read more
But they need to build greater awareness Chinese entrepreneurial brands are rapidly emergi.. Read more
Thought Leadership & Analysis
Courtship, not a one-night stand, produces the richest results by Ali Zein Kazmi VP P..
Marketers must ensure relevance to this audience By King F. Lai CEO Asia Pacific and ..
They purchase luxury online, in-store, and while traveling by Alexander Runne Chief S..
Media investment needs to span the customer journey By Charlotte Wright Chief Strate..
Brands must balance healthy returns against potential risks by Rycan Di Managing Dire..
Like the best ads, the best content will reinforce brand equity by Rupert McPetrie CEO Me..
Young male celebrities endorse cosmetics for female audience by Leon Zhang National H..
Improving content and user interactive experience are key by Jerman Zhang Managing Directo..
But growth requires greater market insight and access By Scot Beaumont Vice President Google..
Changing “Brand China” perceptions will require insight, communication ..
Affordable innovation motivates consumers abroad to try the brand Strong local partnerships..
Worldwide locations, heavy R&D investment build global tech brand Digital and traditional media..
Elex endeavors to introduce global consumers to the creativity of Chinese brands Brand buil..
Exposure on AliExpress helps Chinese companies build brands globally Strategies vary for de..
Overseas consumers unfamiliar with many Chinese brands Most Chinese brands are little..
Start with the product, add insight, innovation, and rapid execution BUILD THE BRAND.....
Entrepreneurs see opportunities along the Silk Road and beyond China was a great in..
Expansion to developed markets makes brand building more critical Entrepreneurial, internet-drive..
Local factors determine levels of awareness, consideration The awareness gap between Chine..
Internet brands have potential for Brand Power growthAlthough the BrandZ™ China Top 30 Ex..
Two categories represent over half of the brands and the Brand Power Consumer electronics,..