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Actions for building greater brand value 1.     Gain insightChina’s economy con.. Read more

Cross Category Trends

Pursuit of the Chinese Dream adds opportunities for brands Lifestyle Wants, not needs, dri.. Read more

Top Line Results

Summary of key brand and category changes China Top 100 rises 23% in brand value The Brand.. Read more

Overview: 23% value rise sets new record

19th Congress and Chinese Dream present opportunities for brands The BrandZ™ Top 100.. Read more

China Top 100 outpaces stock market in growth

Valuable brands deliver superior shareholder returns A rising market might lift all stocks&mdas.. Read more

Market-driven brands propel sharp value rise

China 100 outperforms Global 100, but experiences more brand churn    Finding 1 .. Read more

Newcomers: Market forces and brand strength propel newcomers

New category, logistics, represented with 5 brands Five of the 11 Newcomers, brands that appear.. Read more

Overseas Revenue: Lenovo and Huawei again lead ranking

Technology shows potential for China abroad Lenovo and Huawei again led the Top 10 in Overseas .. Read more

Category Value Changes: Strong value growth crosses most categories

 Logistics brands enter ranking for the first time Many categories contributed to the exce.. Read more

Top 20 Risers:Half of the Top Risers increase 50% or more

Education brand Xueersi leads, with 139 rise Brand strength and market forces drove exceptional.. Read more

Brand Contribution: Leaders appear from 9 of 21 categories in the ranking

Food and Dairy, alcohol, and technology dominate Brands that score well in Brand Contribution a.. Read more

Thought Leadership & Analysis

One Belt, One Road: With Technology, It’s Never Been Easier to Build a Global Brand

One Belt, One Road:  With Technology, It’s Never Been Easier to Build a Global Brand .. Read more

Retail lexicon lags changes in new reality of shopping

Shift affects online, offlinemom and pop, and suppliers Han YangMarket Insight ConsultantKantar.. Read more

Growing sales means endlessly drawing more brand buyers

Success requires consumer insight,along with six key marketing factors Natalie BabbageExperts S.. Read more

Rapid growth, digital media add problems and possibilities

Agencies must navigate challengeswith creativity and integrity Patrick XuCEOGroupM & WPP, C.. Read more

BrandZ™ metrics provide levers for shaping brand success

Research confirms ways to buildhigher equity, prices, market share William WeiHead of Client Se.. Read more

Brand Building Action Points

1.     Gain insightLearn about Chinese innovation through first-hand experience in China. .. Read more

China’s tech entrepreneurs looking abroad for opportunity

Once seen as a copycat nation,China is becoming the copied Enbo WangPartner, Greater ChinaOrgan.. Read more

Historic period of national rejuvenation inspires China

Brands participate by helpingconsumers fulfill their dreams Scott KronickPresident & CEOOgi.. Read more

Mobile-centric Chinese consumers remember useful brand experiences

Mobile commerce campaigns offernew brand-building opportunities Gareth EllenAPAC Planning Direc.. Read more