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Highlights

OVERVIEW

Hopes that tech focus and reforms will spark economic growth Change at the Élysée.. Read more

INNOVATION

Why now is the time for something new The most valuable French brands are being outpaced by the.. Read more

BRAND VALUE

BRAND VALUE International giants top inaugural French league table The value of the BrandZ.. Read more

BRAND CONTRIBUTION

Investment in brand supercharges value There are some brands that punch well above their financ.. Read more

SHARE PRICE

Brand boosts the bottom line Strong brands do far more than win industry awards and climb ranki.. Read more

BRAND SUCCESS – THE VITALITY QUOTIENT

Five ways to give French brands a new lease of life Just as there are many contributors to huma.. Read more

MEDIA

DIGITAL MEDIA DRIVES GROWTH IN ADSPEND, BUT ONLINE CONSUMERS ARE CAUTIOUS   A turning poi.. Read more

KEY RESULTS

  First French ranking highlights opportunities for innovators     Top 50.. Read more

CROSS CATEGORY TRENDS

1 The rise of e-commerce   E-commerce is on the increase – it’s now even poss.. Read more

WELCOME

  Entrepreneurial spirit combines best of old and new Hope and confidence poised to deliv.. Read more

KEY TAKE-AWAYS

1 There are great expectations                &nbs.. Read more

Thought Leadership & Analysis

Let’s be friends

How social media is changing the conversation Jean-Michel JanoueixCEO, FranceKantar InsightsJea.. Read more

Getting the X factor

Reaching a generation in turmoil Olivier AuroyManaging DirectorKantar Added ValueOlivier.Auroy@.. Read more

Sharpening the focus

Sophie PasturHead of Expertise Brand & Shopper ActivationKantar TNSSophie.Pastur@tns-sofres.comI.. Read more

Using the power of Brand France

Pierre GomyDirector General Kantar Millward BrownPierre.Gomy@kantarmillwardbrown.comWhile French bra.. Read more

Changing long-term behavior

Emmanuel Rivière - Chief Executive Officer Kantar PublicGuillaume Caline - Consultant Kantar .. Read more

Great expectations

Marie DolléHead of Content & Digital Kantar MediaMarie.Dolle@kantarmedia.comBrands are in.. Read more

Gen Z - the youth of today

Pierre GomyManaging Director Kantar Millward BrownPierre.Gomy@kantarmillwardbrown.comGeneration Z, a.. Read more

Redefining retail

Florent DepoisierManaging DirectorJ. Walter ThompsonFlorent.Depoisier@jwt.com What if the futur.. Read more

The value of being invisible

Pauline BouigeStrategic Planner, ParisJ. Walter ThompsonPauline.Bouige@jwt.comTraditional luxury is .. Read more

Food for thought

Virgile BrodziakDirector-GeneralJWT ParisVirgile.Brodziak@jwt.com"Health and wellness is the ne.. Read more

New age thinking

How millennials are changing everything   Alexandre Thomas Associate Director Kanta.. Read more

Crunching the numbers

  Can data make us blind to insight?   Nadine Faure Shopper Marketing Consulta.. Read more

Making connections

The challenges of a third digital revolution   Guénaëlle Gault Global Head.. Read more

Seeing in color

  Fabrice Billard Director Brand Strategy Kantar TNS Fabrice.Billard@tns-sofres.c.. Read more

Just a moment

Big growth can stem from small opportunities Stéphane Marcel Chief Expertise Officer Kan.. Read more

The value of being typically French

Camille Yvinec Executive Strategy Director, Paris Brand Union Camille.Yvinec@brandunion.com.. Read more

Actimel

ActimelCompany: Danone SA Brand value: US$543 millionHeadquarter city: ParisCategory: Food & Dai.. Read more

CIC

CICCompany: Credit Mutuel-CIC GroupBrand value: US$544 millionHeadquarter city: ParisCategory: Banks.. Read more

Citroën

CitroënCompany: Peugeot SABrand value: US$585 millionHeadquarter city:  Rueil MalmaisonInd.. Read more

Martell

MartellCompany: Pernod Ricard SABrand value: US$633 millionHeadquarter city: CognacIndustry: Alcohol.. Read more

Air France-KLM

Air France-KLMCompany: Air France-KLMBrand value: US$644 millionHeadquarter city: ParisIndustry: Air.. Read more

Caisse d’Epargne

Caisse d’EpargneCompany: Groupe BPCEBrand value: US$823 millionHeadquarter city: ParisCategory.. Read more

Perrier

PerrierCompany: Nestlé SABrand value: US$845 millionHeadquarter city: Issy-les-MoulineauxCate.. Read more

L’Occitane

L’OccitaneCompany: L’Occitane International SABrand value: US$879 millionHeadquarter cit.. Read more

Volvic

VolvicCompany: Danone SABrand value: US$963 millionHeadquarter city: ParisIndustry: Soft drinksYear .. Read more

Conforama

ConforamaCompany: Steinhoff International HoldingsBrand value: US$1,043 millionHeadquarter city: Log.. Read more

Clarins

ClarinsCompany: CLARINS SABrand value: US$1,106 millionHeadquarter city: ParisIndustry: Personal Car.. Read more

Peugeot

PeugeotCompany: Peugeot SABrand value: US$1,110 millionHeadquarter city:  Rueil MalmaisonIndust.. Read more

Engie

EngieCompany: Engie SABrand value: US$1,187 millionHeadquarter city: ParisIndustry: EnergyYear forme.. Read more

La Roche Posay

La Roche PosayCompany: L’Oreal SABrand value: US$1,195 millionHeadquarter city: ParisCategory:.. Read more

Leroy Merlin

Leroy MerlinCompany: Adeo GroupBrand value: US$1,202 millionHeadquarter city: LezennesIndustry: Reta.. Read more

Ricard

RicardCompany: Pernod Ricard SABrand Value: US$1,203 million  Headquarters: Sainte-Marthe, Mars.. Read more

Crédit Mutuel

Crédit Mutuel Company: Crédit Mutuel CIC GroupBrand value: US$1,265 millionHeadquarter.. Read more

Givenchy

GivenchyCompany: LVMHBrand value: US$1,480 millionCategory: LuxuryHeadquarter city: Paris  .. Read more

Remy Martin

Remy MartinCompany: Rémy Cointreau SABrand value: US$1,584 millionHeadquarter city: 1724Categ.. Read more

Evian

EvianCompany: Groupe DanoneBrand value: US$1,589 millionHeadquarter city: ParisIndustry: Soft drinks.. Read more

Veuve Clicquot

Veuve ClicquotCompany: LVMHBrand value: US$1,589.2 millionHeadquarter city: ReimsIndustry: AlcoholYe.. Read more

EDF

EDFCompany: Electricite de France SABrand value: US$1,620 millionHeadquarter city: ParisIndustry: En.. Read more

Sephora

SephoraCompany: LVMH Moet Hennessy Louis Vuitton SEBrand value: US$1,823 millionHeadquarter city: Pa.. Read more

Decathlon

DecathlonCompany: DecathlonBrand value: US$1,860 millionHeadquarter city: Villeneuve-d'AscqCateg.. Read more

Societe Generale

Societe Generale Company: SOCIETE GENERALE SABrand value: US$2,061 millionHeadquarter city: Par.. Read more

Credit Agricole

Credit AgricoleCompany: Crédit Agricole S.A.Brand value: US$2,233 millionHeadquarter city: Pa.. Read more

Moët & Chandon

Moët & ChandonCompany: LVMHBrand value: US$2,306 millionHeadquarter city: Épernay In.. Read more

Yves Saint Laurent

Yves Saint LaurentCompany: Kering SABrand value: US$2,690 millionHeadquarter city: ParisCategory: Lu.. Read more

Dior

DiorCompany: Christian Dior SABrand value: US$2,787 millionHeadquarter city: Paris Category: LuxuryY.. Read more

Free

FreeCompany: Iliad SABrand value: US$2,880 millionHeadquarter city: ParisIndustry: Telecom Providers.. Read more

Activia

ActiviaCompany: Danone SABrand value: US$3,043 millionHeadquarter city: ParisIndustry: Food & Da.. Read more

Hennessy

HennessyCompany: Hennessy Louis Vuitton SEBrand value: US$3,335 millionHeadquarter city: Cognac Indu.. Read more

Renault

Renault Company: Renault SABrand value: US$4,478 millionHeadquarter city:Category: CarsYear formed: .. Read more

Auchan

Auchan Company: Auchan SABrand value: US$4,785 millionHeadquarter city: CroixIndustry: RetailYear fo.. Read more

BNP Paribas

BNP ParibasCompany: BNP Paribas SABrand value: US$4,964 millionHeadquarter city: ParisCategory: Bank.. Read more

Total

TotalCompany: TOTAL SABrand value: US$5,040 millionHeadquarter city: ParisIndustry: Oil & GasYea.. Read more

Michelin

MichelinCompany: Establissements MichelinBrand value: US$6,080 millionHeadquarters: Clermont-Ferrand.. Read more

Garnier

GarnierCompany: L’OréalBrand value: US$6,670 millionHeadquarter city: ParisIndustry: Pe.. Read more

Carrefour

CarrefourCompany: Carrefour SABrand value: US$6,836 millionHeadquarter city: Boulogne-BillancourtInd.. Read more

AXA

AXACompany: AXA SABrand value: US$6,970 millionHeadquarter city: ParisIndustry: InsuranceYear formed.. Read more

Cartier

CartierCompany: Cie Financiere Richemont SABrand value: US$7,086 millionHeadquarter city: ParisIndus.. Read more

Lancôme

LancômeCompany: Lancôme ParisBrand value: US$9,715 millionHeadquarter city: ParisIndustr.. Read more

SFR

SFRCompany: Altice GroupBrand value: US$10,603 millionHeadquarter city: ParisCategory: Telecom Provi.. Read more

Chanel

ChanelCompany: Chanel SABrand value: US$13,394 millionHeadquarter city: ParisIndustry: Luxury Year f.. Read more

Orange

OrangeCompany: Orange SABrand value: US$17,915 millionHeadquarter city: ParisIndustry: Telecom provi.. Read more

Guerlain

GuerlainCompany: LVMHBrand value: US$563 millionCategory: Personal careHeadquarter city: ParisYear f.. Read more

AVENE

AveneCompany: Pierre Fabre SABrand value: US$716 millionHeadquarter city: ParisCategory: Personal Ca.. Read more

L’Oreal Paris

L’Oreal ParisCompany: L’OréalBrand value: US$24,533 millionHeadquarter city: Pari.. Read more

Hermes

HermesCompany: Hermès International S.ABrand value: US$25,951 millionHeadquarter city: ParisI.. Read more

Louis Vuitton

Louis VuittonCompany: LVMHBrand value: US$35,505 millionHeadquarter city: Paris Industry: Luxury Yea.. Read more